That's still too absolutist for me to agree with. This thread isn't about "general AVR RC products," it's about a product line that will offer Audyssey and Dirac. Both of these allow and encourage custom target curves. All the user needs to do is select a target curve that improves the response of the speaker.I chose my words carefully. “The general AVR RC products” are not the right tool to fine tune a speaker’s anechoic full range response.
If you use said products the way the manual says to use them, you will make a good speaker sound worse if you allow full range correction.
Without anechoic data, it becomes a semantics question of where you place the bar for a "good speaker." Since I'll always use EQ, the natural on axis frequency response is down the list on items of importance for me. When I see a speaker that has well controlled, smooth directivity, I'll say that's a "good speaker" even if it has some serious errors in its on axis frequency response. We've seen quite a few speakers test that way here.
For a speaker like that, it's actually quite likely you can make it sound better with just a generic Harman-like room curve. When you correct it to a smooth, sloping line you will be making the direct sound more linear if the speaker has good directivity. Adjust the tilt with some listening tests, and the sound very likely has improved. It won't be perfect without more effort, but the blanket statement that you will make it worse is just not true. A speaker with directivity issues? Yes, it's less likely you'll be successful without anechoic data, but I'd also say that's not really a "good speaker" either.
Since I'm a perfectionist, I like to use anechoic data to help find the room curve that equates to flat, smooth, direct sound a bit more precisely. And when you do that, room EQ is a fine tool to "fix" your speakers as well as they can be fixed.