Here's the thing about preferences, it really doesn't matter and isn't terribly useful datum for any individual know what other people, or the mean, or the majority prefer, because and individual might have a difference preference. For example, most people like chocolate, but if you don't like the taste of chocolate, it doesn't matter in anyway to you or your experience of chocolate that most people like it. C'est la vie. If you're building products to sell -- and Toole worked for Harman -- it's valuable and useful knowledge. But for any one of us, it's kind of useless info.
I don't think the comparison with musical instruments quite holds up. First, our playback gear are not musical instruments, they are playing back spatial cues and information about the sonic dispersion of the original sound in its original acoustic space. If that information is not on the recording, it doesn't really matter what's happening at playback.
Second, instruments do focus their sound -- think of what a clarinet or a trumpet sounds like if you listen to them right in front of the bell or to the side of the bell. Sound power and harmonic spectrum vary because the instruments don't generate a flat frequency response signal in an omnidirectional pattern.
But, as to the opinion part of this all, I think Floyd Toole may have come up with some useful information for product developers building products that more people will like than not to be use in common area living space type of acoustic situations and doing mostly casual type of listening -- social listening, walking around, the kind of stuff were people are commonly listening off axis.
But I never do that kind of listening. I only listen to music when I can just sit down and do nothing else but focus on the music. I hate headphone and find using them a totally unnatural and cognitively dissonant experience, but I also hate room effects, I find them, together with noise, to be among the most disruptive and distracting -- the opposite of natural and engaging -- things in hifi playback. They seem to always be calling attention to the fact that I'm listening to a canned experience, not a real one, they muck up the frequency response with boundary effects, they much up the ability to hear into the recorded soundstage by layering on their own local acoustic ambient cues that create ambiguity between the recorded "ambience" and the local one.
Like, you might not want to record a sound in a highly damped room. You likely wouldn't get a "natural" sound on the recording, but when you play it back you don't want to add a bunch of additional, cognitively confusing local ambient. Ironically, of course, that's exactly what happens with most popular music. You stick the instrumentalists is a damped, isolated space, you close mic (or you even take the sound from an electronic source direct into the board) so there's little to no ambience in the recording to begin with, maybe you add a bunch of artificial ambience as a special effect during mixing, and then people play it back in their living rooms where they season to taste with local ambience.
I suppose it can be somewhat effective if you're trying to get a "they are here" experience out of playback instead of a "you are there" kind of experience of being transported into the acoustic space of the recording (presuming there is one, and I'm mostly a jazz and classical listener so often there is).
But most home living spaces kindy sound crappy -- they're full of bright flutter echo and hard reflective surfaces in parallel, they have uneven decay times across the frequency spectrum, below 200 Hz response is totally swamped by room modal effects, room dimension are such that you there are all kinds of deep and high boundary interference effects, at high SPLs and low frequencies you have all kinds of things rattling, etc. You can stick audio gear in there that delivers flat frequency response, high spls without distortion, wide dispersion if you want (hell, if you like wide dispersion, go get yourself some omnis, they certainly can produce a seductive "realism" effect) -- but you still wind up to a large degree listening to the room, and the room inevitably is mucking things up.
It may or may not be true that most people have a particular shared preference -- we have 8 billion people in the world, I think Toole's and researchers who have followed haven't quite got to a wide enough, cross cultural enough, big enough set of subjects for use to definitively say that and I think there's enough variety in both use -- such as the music we listen to and the way we listen -- and preference that, per that Evans et al. paper that
@Keith_W cited, what "most people" prefer is inconclusive, and what any one of us prefer may different entirely from what someone else prefers.