Topping = Very cost conscious and budget friendly. OK with not having, or having very limited, pre-sales and post-sales support. OK taking a chance with reliability. OK taking a chance with driving 2 ohm loads. Good industrial design. OK with external power supplies.
DYI world amps like Modulus = Enjoy the DIY world idea. Cost conscious. Willing to consider non-mainstream alternatives. OK with meh industrial design, often times utilitarians' playground. OK with limited functionality, like lack of trigger, sometimes even lack of front power button. Willing to take a chance on long term support as the businesses selling these amps are often much smaller shops, many times a singular local DIY enthusiast shop. Willing to take a chance on reliability as there just aren't a lot of data point on it.
Purifi and Hypex = A wide spectrum of categories by manufacturer. You got the no frills, utilitarian, rock bottom deal, like Buckeye. To high end like Apollon with brawns like a tank and finesse like a flower. Pre-sales and post-sales support is much better than Topping. Technical performance is excellent, but willing to accept that it is still a class D, so the performance is the worst amongst the SOTA amps. Willing to accept most of them have no bells and no whistles, except for the NAD and Marantz. which you are willing to pay for.
Benchmark = The name says it all, it's the Benchmark. Top of the line performance, not just at 5w 1kHz, but the entire spectrum. No corner cutting on built quality as witness in the video. More functional bells and whistles than a church and a hocky referee. Excellent pre-sales and post-sales support and known long term support. Known indestructible reliability. Overengineered and rigorously QA'ed. The cost ain't cheap, but the cost ain't the first thing to come to mind for the clientele.