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Bang & Olufsen launches custom products with Atelier line

EERecordist

Addicted to Fun and Learning
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The B&O Atelier allows semi-custom editions of its standard products and full custom designs.

They allow the customer to select colors:


And full custom:


Launch video at their Mayfair store in London. Mayfair is one of the most exclusive neighborhoods in the UK.


German design agency Noto


The target market has no time for this, or reading ASR. It's more they send their people, like interior designers, to talk to the B&O people.
 
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This is not the Bang & Olufsen I grew up with. I am not a fan of Noto Design. It is tasteless design.
 
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