Oh, they absolutely "think about the room." Problem is they farm out the work to an acoustician that is following old school strategies that are simply not backed by modern science. Look at the work that Keith Yates did for us in those CFD simulations and compare it to credentials and tools that Pro acousticians deploy. It is night and day.
Ultimately though, if they had done a great job here, we wouldn't have the problem we have. Or see reports like that Genelec with all the variabilities. And they would proudly talk about the response of their rooms.
Instead what permeates is "I know what I am doing, how dare you question me. Here are all the albums I have produced." I know because that is how the last discussion went that I had on GS forum. In a discussion of lossy audio for example, the engineer had zero knowledge of the technology and just made up stuff about what AAC compression did (and in an interview no less). No amount of explaining the reality of that coming from someone who spent a decade managing development of the same (me), would register with him. Somehow they think ability to produce music gives them true knowledge of audio science and engineering by osmoses.
And oh, this notion of "how it translates" was constantly used to justify using whatever monitors they had with claims that using Genelecs won't do it.
To top it off, one of them registered on a throw-away mail service and sent me a death threat in email claiming because I talked about Genelec, he is going to come over and go after my wife and I in gory detail. He said some things that made it easy to identify who he was on GS forum which turned out to be a very senior member and in that argument with me. Here is a bit of what he wrote:
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So please excuse me if I don't much weight about industry claims of knowing what they are doing.