I was like.. WHat? I thought you maybe copy/pasted something from the AudioQuest website... lolCmon, I pulled that out of my ass and typed it up in 30 seconds, so I get some credit at least...
I was like.. WHat? I thought you maybe copy/pasted something from the AudioQuest website... lolCmon, I pulled that out of my ass and typed it up in 30 seconds, so I get some credit at least...
It's a fantasy. Obsessing over stuff and one of those obsessions is looking for solutions to problems that don't exist. I have had some buying delusions. Mostly related to motorcycles accessories and sports gear. I just have to have something sometimes. I have made all sorts of excuses why I should buy useless stuff. I'm a lot more analytical about my purchases now but there was a time when it was common for me.Idk why someone buys these cables besides to show off...
It's just about perception of value. Ironically this (rather distant) uncle's parents had a small antique shop and I heard stories about some of the crooked deals that went on, normally taking money off senile old ladies, but they never made any money. They may have occasionally been a little liberal with the truth. Far worse is a chap who I almost went into business with, who allegedly borrowed a lot of money against paintings he didn't own and then sold them and, besides that, is wanted by the FBI for money laundering. Real people lost money they could not afford to lose to a guy in a nice suit. And then you think of the likes of Madoff ...Your uncle is not making any claims about the art other than it is art. He's not telling his customers that their music will sound better, or his car will drive faster, or his house will be warmer for less money. Or any other manner of things that art can't possibly influence.
You probably have a good point. I know of several brands that package their products with the basic NRG AQ power cables. So it costs them $30/box and they avoid looking cheap by not packaging with a $2 cable.BTW no surprised that AQ cable tested is a dud, nothing AQ makes for $100 has anything unique about it, bet it is generic cable that just carries the brand.
But didn't actually do it. Basic controls are basic.Not trying to beat a dead horse, so save the "power of suggestion...people hear what they want to hear...where's the double blind test stuff." Heard it all before.
I believe the term is "credulous".One guitar amp manufacturer, credible guy...
It is also "grounding" the cable to nature, because its wood and not metal.AHA!!! So that is why the little wooden blocks are added to cables to "reduce resonances".
That rings a rusty bell. I remember the Fulton J loudspeaker. And I recall Fulton selling special cables with it. Polk had Cobra Cable.It predates him, but he was the first to really make a bundle peddling fraud. If memory serves, the notion was first put forward by Jean Hiraga (the Ur-source of almost all ignorant audiophile nonsense), then Bob Fulton. Polk and one other company whose name slips my mind* were right behind.
At least that’s one plus now that the UK is on the outside…..The EU will mandate low-loss IEC cables soon enough. Go green or go home.
So, about a year ago, I decided to check out a new local audio store, where they sell Paradigm speakers, since I never heard them.
As I was demoing a few speakers, the sales guy asked for my budget, and I said $2000.
Then, a few minutes later, he suddenly switched topics from helping me choose a speaker and started talking about power cables.
Then, he recommended that I spend $1000 on speakers and the other $1000 budget to buy their premium "brand" power cable, because that's where the difference is heard.
This was just after I told him that I have an AVR already.
I was just shocked and said "You just lost my respect and all opportunities for future business." and walked out.
I don't remember the company they sold, but I'm sure it was AudioQuest, considering that they still advertise it on their website.
I can see people falling for this garbage in the 1990's, but in the year 2021?
Really?
Oh yes, I'll publically shame them.
Website: https://coquitlamavu.ca/
I love it when people post clear textbook examples of priming someone and then are like "don't tell me I did what I just did" lolNot trying to beat a dead horse, so save the "power of suggestion...people hear what they want to hear...where's the double blind test stuff." Heard it all before.
You see on TV many shows about companies being sued for this and that. You would think there ought to be some class action lawsuit against a HiFi company that lies about the performance on their product.
Because it is ridiculous how easy it is to prove ther claims are false.
Lower distortion = No
Lower Noise = No
Double blind test audible difference = Failed
The jury rules guilty.
More to the point, if you claim "these pills cure cancer", and the claimant takes the pills instead of more conventional treatment, the damages are measurable in loss of life. If a cable fails to perform you can ask for your money back.You're unlikely to succeed in a claim against these companies because of the kinds of language they use and the specific nature of the claims they make.
It's very much like the alternative medicine industry. Homeopathy and "high-end" cables have a lot in common. Homeopathic treatments are literally just water and sugar pills, with no active ingredient. The bottles will usually say things like "traditionally used to treat pink eye" or "may help with the symptoms of headache". If you put a homeopathic remedy on the market that says "CURES CANCER" the FDA will be on you immediately and you'll find yourself paying fines and facing potential jail time.
Like the alternative med industry, the audiophile nonsense industry uses a lot of weasel words and handwaving that would, if it came to a civil claim for false advertising or fraud, be interpreted by the court as "advertising puffery" rather than "statements of fact". Audioquest never says its cable will reduce distortion by 25%, or will reduce noise by 10dB. They just make general statements about how it'll make your system sound better, and lots of people provide subjective reports that the cables do so.
Plus, unlike the alternative medicine industry, its hard to point to a specific harm caused by this kind of puffery, aside from separating you from your money. You're not failing to treat your cancer because you believed Audioquest's bullshit. And Audioquest, its employees, directors, and shareholders, like it or not, have a constitutional right to free speech that has to be weighed against consumer protection. So, shady, misleading, and unscrupulous business practices? Sure. False advertising giving rise to damages? Very unlikely.
More to the point, if you claim "these pills cure cancer", and the claimant takes the pills instead of more conventional treatment, the damages are measurable in loss of life. If a cable fails to perform you can ask for your money back.
MQA were investigated for misleading and exaggerated advertising. Not guilty!
MQA Ltd
www.asa.org.uk
Appreciated. I spend a lot of time in courts, civil and occasionally criminal. Figure of speech.I believe I made the point about the difference in harms in my post
UK law regarding free speech, liability, and advertising are very different from those in the US and Canada, but also this is just the result of a complaint to an advertising standards board - no one was sued and there was no court hearing (also, you're only ever "guilty" in criminal matters, in civil proceedings for damages caused by false advertising, you'd be "liable").
The only thing this mopo would add to the above, would be to keeping all AC cables as short as possible.The cord is 16 gauge and is more flexible than my thicker freebie AC power cords. The mating ends connect perhaps a bit more solidly than my generic code. I think the terminals look ugly but they work.