Also, they are playing in a very niche price segment, so instead of competing with them I’d wish for someone to take the industrial design thinking and good engineering and provide it to the masses. “Masstige” as we would say in marketing bullshit talk .
(Sorry for straying off-topic)
Speaking from experience, there's a very good reason "we can't have nice things", and it's because of how factories work. You cannot produce affordable audio gear in quantities less than about 5000, and that's already desperately straining the lower limits for most shops. They don't want to set up a production line for your stuff and tear it down again 3 days later. They want to crank out a lot of units per run to minimize overhead.
The more interesting the aesthetic, the more you divide the market. A smaller number of people will be very interested, rather than large numbers of people being indifferent and buying anyway.
The smart move is to make a large number of things that won't divide the market too much.
Without the ability to test the aesthetics in the market before spending cash on 5000+ units, every manufacturer will go for the low-risk colorway (Black first, white or silver second, red or blue if you really have a hit on your hands...) and low-risk, uncontroversial design. At my last job, I did this myself in every case, and was not punished by the market or my bosses for doing so.
Crowfunding along the lines of Drop or various mechanical keyboard "group buys" offers a way out of this pickle. If someone comes up with a design, and kicks off production only when the requisite number of pre-orders is reached, we avoid the "risky design" problem by getting the money up front. Design failures don't get built and everyone wins.
I don't see a lot of this happening, but I have a hunch it could pull a lot more people into the hobby via sheer aesthetics. Mechanical keyboards wouldn't be a big market if the keyboards all looked like the IBM Model M.