Sometimes Gladwell characterizes his work as something other than explaining science. In a recent interview
on the Brian Lehrer show, Gladwell said that he puts the story first and the science second, and that he thinks discussions of the concerns of “academic research” in the sciences—i.e., logic, evidence, and truth—are “inaccessible” to his readers:
“I am a story-teller, and I look to academic research … for ways of augmenting story-telling. The reason I don’t do things their way is because their way has a cost: it makes their writing inaccessible. If you are someone who has as their goal … to reach a lay audience … you can’t do it their way.”