The Veritonic Audio Intelligence Platform analyzed 56 of the top consumer brand audio logos across US and UK Markets. The platform first processed the files using Machine Listening and Learning ™ algorithms to identify trends, strengths and weaknesses. It then captured the reactions of over 3,400 people across the US and UK in Q1 2020. Panelists were carefully selected to reflect US and UK census-representative distributions of age, gender, ethnicity, and race.
The platform also collected household income and a variety of other demographic and psychographic data. Panelists listened to each audio logo and scored it based on a range of attributes (e.g., “happy”), and were asked if they remember the logo. They were also asked to identify the brand and industry for each logo, and their degree of familiarity with the logo. For recall, panelists were contacted 48 hours after their initial exposure to the logos to test how well they remember them. The speed at which respondents recall the logo was also tracked.
The platform calculated the Veritonic Audio Score (overall score) and all component scores of each audio logo by combining emotional response, 48-hour recall, and engagement data.
