Not in US law it isn't. Tricking someone is trickery. To engage in fraud you need to use trickery to obtain something of value with a false assurance that goes beyond a mere claim.Tricking someone using technical terms is fraud.
The terms used in audio are COMMONLY used terms that amount to an assertion that a company serves "the best" of something. It is to be blunt HYPERBOLE.
We have a very young readership here that thinks in very literal black and white terms.
Look around and think about how many court cases there would be if the law enforced as criminal or civil the claim of 'fraud' as you suggest. How does the court prevent fraudulent fraud claims, if every court decision based on literal exactitude.