I don't get it. I use a Lenovo home server box. It is very inexpensive. Has lots of space for HD's and plenty of nice features for 10% the cost of these. I drop my favorite Linux on it and in under an hour away you go. If you need higher performance, the same line of home servers goes on up to the Xeon line of processors for very serious server use or high performance home desktop use. What is the big money getting you other than the appearance?
Then as Sal is saying, the market for home desktop machines has plummeted. I can't see business use for this type of product at those prices. Maybe they know more than I do, but this looks like a complete non-starter to me. If the pricing was much lower it might find a niche. But in a shrinking market I don't see this as going anywhere.
Open source is about high performance, low cost, and abundant choice. These are nothing special in performance, high cost and in one sense seem to limit your choices.