I would agree with practically everything you said. But I'm still missing something there.That is a good point,
And i honestly don't know
Of course i did not have any measurements available of the other speakers i auditioned either,
so all i CAN say is that, back then based on listening in my own living room and elsewhere (subjective as hell, i know) the ATC's came out winning.
Audition should still be a very important part of the final purchase i think, but if you have measurements beforehand it's easier to separate the chaff from the wheat i guess
it can give you a better directory, find trustworthy independent tests (like Erin's, or Amir's) narrow your choice down to a couple brands or models, and then listen to them
when possible of course!
I mean,... there might be a hundred brands of speakers that are objectively (through measurements) better, as well as worse ones!
problem will always be, that it's utterly impossible to test/audition them all.
Forums like this are a big help to make those choices a bit easier, and not just for speakers.
Let's imagine that you are back at that dealer, that you have several pairs of speakers available and you need to decide which one to buy. And let's imagine that you now have the measurements of all the speakers and can interpret them.
So, what are you going to do? How can measurements at that stage help you decide which speaker to buy?