But maybe they choosed the best compromise and maybe that's why they are still in the business.
If they would need to change something on their speakers to stay in business, maybe they would change them.
I would like to see some IMD measurements of the larger 3-way ATC-s, I bet they would produce low distortions.
Best compromises? No, unfortunately no.
Pairing a wide directivity midrange with a soft dome tweeter is a design oversight. Back in the 1980s, the importance of consistent or controlled directivity wasn’t clear to everyone. ATC designs are still stuck in 80s.
Before getting into why this pairing doesn’t work well, let’s go over the basics. What we hear from a speaker isn’t just the direct, on-axis sound. it’s a mix of that and the early reflections from the room. Our brain blends these sounds together within a certain time window to form what we perceive as the speaker’s sound.
For that blending to work properly, the reflected sound needs to match the direct sound fairly closely. If the two sound noticeably different, our brain can’t merge them effectively. Instead of helping, the reflections end up muddying the sound rather than adding to it.
Yes, a wide directivity midrange driver
can sound more detailed than one with a narrow beamwidth especially when the bass is rolled off, as is the case with most ATC speakers (aside from their largest models). And yes, a soft dome tweeter usually has a narrower beamwidth than a metal dome, which can lead to better clarity in a room by reducing the number of high frequency reflections. With fewer reflections bouncing around, the high end can sound more focused and cleaner.
This is basically what ATC offers: a wide directivity midrange that enhances the richness and detail of the midrange, paired with a soft-dome tweeter that delivers good high frequency clarity. However, using both together introduces a certain coloration to the overall sound. The issue is that the on-axis response won't closely match the sound of the room reflections with such driver configuration.
In blind listening tests speakers with this kind of setup tend to perform not as good as, say, Genelec 8341. But in sighted tests where listeners are exposed to the speakers for just 15–20 minutes, the listener might prefer ATC’s sound, especially if they’re not trained listeners or aren’t familiar with how the track sounds on a more accurate system. That’s because ATC’s voicing can make the midrange sound lusher and more engaging and although the high frequency detail might be reduced the perceived clarity is higher due to fewer room reflections. They will call this sound "warm and rich" and justify it.
Another thing about ATC is their build quality. it’s seriously impressive. Their speakers just feel premium all around. They look professional, solid, and built like tanks. Back in the ’80s they were truly over-engineered, though that might not be the case anymore. Still, if you're an audio engineer and want your gear to
look high-end and make a strong impression on clients, ATC pulls that off better than most Genelec speakers.