Hi, first message here
I think something is a bit overlooked about controlled directivity. Except a few cardioid speakers, the directivity is controlled gradually and only in the upper registers.
Low mids will still radiate omni or hemi depending if free standing or flush mounted. That means in a normal sized room, the SBIR (speaker boundary interference response) will dominate the response in that zone and gives you big boosts and dips in the bass to low mids. Theses are not due to reverberation but only from destructive interference mostly from the first bounce of reflections.
See all comparisons with the PIR estimation and real measured steady state responses. It usually matches pretty well in the mid to high frequencies (as the off-axis and on-axis curves are more or less adding statistically), but in the lows it's a mess (because of room modes) and above the modal zone in the low mids it's a mess (because of SBIR).
Any sound engineer would tell that : balancing highs is kind of easy, balancing bass and low-mids is another deal. To be able to balance bass and low-mids properly, you need the time domain under control, and if you did, the frequency response will also follow. That means huge amounts of treatment. So Side walls and all early energy would have to be absorbed in the lows and lows mids. To keep it consistent, you need the upper registers absorbed in the same way. At that point, speaker directivity after +/- 30° is not top priority, and after +/- 45° is irrelevant. And the consistence of the response in that usable directivity is not for PIR, it's only for off-axis listeners. In a proper studio, the on-axis gated and long term steady state responses are mostly the same.
The discussion after that is about the acoustic comfort in the room :
- If going with non-environment, you use the self noises to activate an environmental psycho-acoustic response from the room, uncorrelated from the direct signal. After around +/- 45°, everything will go straight to absorbers.
- If going with a Haas kicker (aka LEDE / RFZ), you use the direct signal, with enough time delay, to add psycho-acoustic cues in the room, hoping they are late and diffuse enough to not alter positioning cues nor do destructive interference. In that case and if side wall redirection instead of absorption is used, a wider, uniform directivity (not restricted in the upper register) is a big plus.
This is pretty specific to studios, or should I say, deeply treated rooms. In theses cases, controlled vertical directivity can help to minimize desk/console reflections and if controlled down enough, minimize the first floor bounce null which usually resides between 100 and 250 Hz.
Now in less than perfect rooms, controlling directivity as Neumann & Genelec makes undoubtedly the speaker behave better. Easier to sell to more different listening scenarios.
Another topic, in my experience, the widest larger-than-speaker sound field I heard were in non-environment room, where the brain could focus the most on the out of phase cues coming from the speaker, not masked and ankered down to the specific size of the listening room. For the record, I'm a mastering engineer working in a non environment room, flush mounted speakers, and do not own ATC Speakers.
Here is a small sketch of directivity in my room. +/- 15°, 30° and 45° drawn.