@Yorkshire Mouth - great thread topic, exactly the kind of logical questioning we here at ASR should welcome and think about.
My $.02 is that while "measurement snobbery" as noted above is a real issue that could crop up and perhaps does occasionally crop up here, there are three factors that distinguish the testing and review comments
@amirm and others make from the claims made by companies and products that we criticize and mock here.
Factor #1 is that Amir's reviews of DACs - and as far as I know the statements made by the DAC makers themselves - are not claiming that a DAC with 124dB SINAD sounds better than a DAC with 116dB SINAD. The problem with AudioQuest cables, and more expensive USB "decrappifier"/isolator products, isn't that they measure slightly better than cheaper models but the cheaper gear is already good enough. The problem is that these products do not do what they claim to do: measurements show that AudioQuest cables do not provide superior sound or whatever other woo-woo is claimed for them, and
no USB regen/isolator does anything at all to improve the sound quality when connected to any properly-designed DAC. It's not that the $40 regen is a waste of money because the $20 regen is just as good. It's that
all of the regen-type products, from the $20 one up to the $500 one, don't do anything and are unnecessary and therefore a waste of money.
Factor #2, which is referenced in the "headroom is good" comments above, is that for certain measurements there is some fuzziness about what is actually audible in various use cases and situations. Headphone vs speaker listening, nearfield vs midfield vs farfield, average listening levels, individual hearing acuity, gain-staging of your component chain, uncertainty about exactly how much quieter upstream components need to be than the amp is - all of these factors combine in difficult to predict ways, which means that the safe bet, especially for a reviewer like Amir who cannot predict what individual setups and use cases readers will use a given piece of equipment in, is to have some built-in headroom in one's standard of excellence, in order to be able to unequivocally recommend something or unequivocally state that it will be audibly transparent no matter what situation you throw at it.
Finally, factor #3 is non-audio but still important equipment features. A front vs rear mounted power switch; whether or not the unit gets warm/hot when operating (and if you plan to have it in the open air or inside a close cabinet); the legibility of the front-panel readout; the presence or absence of a remote control and various kinds of digital inputs; balanced or unbalanced; a volume control with large or small increments and silent or clicky operation; and so on. Some of these features do not correlate very much with price, but some do. They are not important for everyone, but they are important enough for enough people that we can consider them reasonable features for a reviewer to consider.