Anyone know what this is supposed to mean? Where did it come from?
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ASR Logo
- Thread starter spacevector
- Start date
When I started the forum, I went to an online service and bought that logo. It has gears in it, indicate something mechanical/precise. And I liked the colors. 
I like the ASR logo. That said, as good as it is you just can't beat logo perfection ...
Hugo9000
Addicted to Fun and Learning
I always thought it was supposed to be three overlapping stylized two-man crosscut saws haha! @amirm and @Thomas savage busily sawing away at the b.s.! 
I even found a photo of them hard at work! I think that's Thomas on the left:
Apparently the really long saws were also called 'misery whips.' Back-breaking labor, I'm sure. Kind of like Amir hoisting all those loudspeakers onto his test rig, or hauling those heavy amps around!
I even found a photo of them hard at work! I think that's Thomas on the left:
Apparently the really long saws were also called 'misery whips.' Back-breaking labor, I'm sure. Kind of like Amir hoisting all those loudspeakers onto his test rig, or hauling those heavy amps around!
Nothing is likely to beat this logo, was on all their trucks, though this is a scan of a sticker I kept as a souvenir of life during pre-politically correct times...
https://en.wikipedia.org/wiki/Coonass
https://en.wikipedia.org/wiki/Coonass
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Bowel movement?
restorer-john
Grand Contributor
The ASR logo always looks like a sheep walking towards me. I see it every time I look at the the logo. Check out the guy on the right and tell me that aint the ASR logo.
It's probably about time for a logo change. Look at Apple, they've had tons of logos:
It's probably about time for a logo change. Look at Apple, they've had tons of logos:
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Ha! Hadn't considered that one.
Blumlein 88
Grand Contributor
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Logo looks fine to me. Never gave it much thought.
I find it meh, certainly would vote for a more meaningful one.
What's wrong with it?
Do you have it as a vector file? The text at the top also is not high res, gets blurry when zoomed in.
I always found it interesting that Jobs denied that the logo was not an homage/tribute to Turing.
suttondesign
Major Contributor
Amir, you are such an amateur . . . at logo design!
Blumlein 88
Grand Contributor
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I guess some of you want an animated GIF logo. Gears turning, lightning flashes all around. Something tasteful like that?
I think the important thing is to have a logo and keep it because it becomes part of the brand. Even Apple has kept basically the same logo over time other than that tacky first old style western thing. The ASR logo could use some shading, some lighting effects creating shimmer and 3D dimension. Like what is seen in the later Apple logos. They have a 3D appearance and they shimmer slightly. It looks modern and professional
The best rule of logo development is to NOT ask everyone's opinion about it!
There is no logo that everyone or even most people will agree is best. And oh, I did not design the thing. I paid my $20 or whatever and bought the first one that looked good in their inventory.Similar threads
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