I’m currently using speakers from this company, and to be clear, the product itself is exceptional. In terms of performance and sound quality, there is very little to criticize.
The issue lies elsewhere.
This company operates at what feels like a near hand-built, cottage-industry level. Waiting periods of six months or more are not uncommon. It appears to be a brand founded and driven almost entirely by engineering passion, with limited capital and little structural preparation for scaling or operating in the global market.
In Korea, many customers have been unusually patient. People often say things like, “For the price, the level of engineering is remarkable,” or “The fact that a Korean company is making something this good is already worth supporting.” As a result, customers wait months, sometimes quietly, out of goodwill rather than contractual expectation.
From an outsider’s perspective, the company feels heavily engineer-driven, with little evidence of a dedicated business, logistics, or customer-relations function. This becomes especially noticeable when customers are asked not to make delivery or communication issues public, rather than being met with transparent explanations or even a simple apology.
Another concern is the pace and volume of new product announcements. New models are introduced frequently, even while existing products have significant backorders. From a customer’s point of view, it would make far more sense to first fulfill current orders, stabilize production, and then move forward step by step. Instead, the company appears far more focused on product development than on how those products are actually sold, delivered, and supported.
This creates the impression of a strong engineering mindset without a corresponding business mindset. It is difficult to avoid the feeling that the leadership itself may come from a purely engineering background, with limited real-world experience in running and scaling a commercial business.
What adds to the frustration is the apparent prioritization of U.S. shipments. From a business standpoint, this may be understandable given market size and visibility. However, with such limited production capacity, this approach risks alienating early supporters who helped sustain the brand before international recognition.
The irony is that this is a company whose products deserve global attention—but global business requires more than world-class engineering. Clear communication, realistic lead times, disciplined product rollout, and basic accountability are just as important. Without those, even the most patient customers will eventually reach their limit.
