I definetely agree with you, Delta.
Of course, Ascilab is a super new good brand, but it's not killing anything else.
First, I hate this kind of expression (kill, killer... ). We're not a war ! It's only audio tech.
Second, there are several ways of designing very good speakers, a large wave guide with a tweeter cut low is a good option when it's well done, but not the only one.
Third, there are different needs and tastes too.
At present, Genelec and Neumann keep an advantage in SPL, integration, and client service (especially in european markets). All this, and particularly the client service, is very important.
And, IMHO, the Genelec coax which starts at around 500 hz can handle more power and provide a rather larger sweet spot than the Ascilab tweeter which starts at 1000 hz, which is super low for a tweeter, as good as it can be.
If I search for a brand new pair of speaker around 1000/1500€, i would choose Ascilab, but if I were for a 4000/5000€ pair, I would go for Genelec or Neumann.