You are reading frequency response graph. We are talking total harmonic distortion in relation to the main tone. Different measurements.
Harmonic distortion being displayed in relative SPL does not mean the speaker is putting out 96 dB flat across the frequency spectrum during the measurement. Again:
The C8T is ~ -10dB at 30 Hz. Don't just look at the title of the measurement saying "@ 96 dB", look at what it actually does.
If the significance isn't coming across: a speaker produces lower distortion with lower SPL, in absolute as well as relative terms.

