Ascend Sierra-1 V2 Speaker Review

[Robbo99999]

He will surely apreciate this... But no need to mention NFS as a selling argument.

I think it's definitely worth mentioning, it gives people that care about good measurements the reassurance & also the information in the form of the graphs to see how good the speaker is before you buy it. He's proving it's a good speaker which is a good selling point, it would be silly not to advertise the fact that it's been anechoically measured as part of it's development process, and indeed each unit that comes off the production line (I'm told) is also measured as such & graph included within the product that arrives with the customer, so they have their own personalised measurement of their unit for additional reassurance and can also be theoretically used to create an Anechoic EQ that is tailored to that specific unit, which are all good selling points for consumers that are interested in measurements.

 

[Toni Mas]

I think it's definitely worth mentioning, it gives people that care about good measurements the reassurance & also the information in the form of the graphs to see how good the speaker is before you buy it. He's proving it's a good speaker which is a good selling point, it would be silly not to advertise the fact that it's been anechoically measured as part of it's development process, and indeed each unit that comes off the production line (I'm told) is also measured as such & graph included within the product that arrives with the customer, so they have their own personalised measurement of their unit for additional reassurance and can also be theoretically used to create an Anechoic EQ that is tailored to that specific unit, which are all good selling points for consumers that are interested in measurements.

No you do not need to mention this, unless you your intention is to catch the likes of guys that will cast a great golfing panther vote simply because they trust the names of Klippel and ASR more than anything else on earth and blindlessly put their trust in them...

 

[restorer-john]

I think it's definitely worth mentioning, it gives people that care about good measurements the reassurance

I agree. Many companies in the good old days would supply individual test results for the serial number of the product, with all the key parameters hand written and signed off at the bottom. That documentation came in the box.

I see the NFS optimized sticker as a commitment to a form of traceability and performance- sadly which has been lacking in loudspeakers like, forever. Whether they buy the NFS or hire the time in design, it doesn't matter- it's a very good sign going forward.

 

[Toni Mas]

I agree. Many companies in the good old days would supply individual test results for the serial number of the product, with all the key parameters hand written and signed off at the bottom. That documentation came in the box.

I see the NFS optimized sticker as a committment to a form of traceability and performance- sadly which has been lacking in loudspeakers like, forever. Whether they buy the NFS or hire the time in design, it doesn't matter- it's a very good sign going forward.

The problem with loudspeakers measurements in the past has been an extremely overated care to on axis response, leaving almost to chance off axis, power, and in room behaviours. Klippel's approach allows a more balanced one, as this spinorama shows, as if optimization were applied to off axis responses, on axis being the worst one. But there are other tools around that allow a similar approach for peanuts, especially to diyers. The key idea is to forget about the old non sense obsession for on axis response flatness...

 

[Robbo99999]

No you do not need to mention this, unless you your intention is to catch the likes of guys that will cast a great golfing panther vote simply because they trust the names of Klippel and ASR more than anything else on earth and blindlessly put their trust in them...

Well, of course most of us won't agree with your outlook on this, it probably doesn't even warrant discussing.

 

[restorer-john]

Well, of course most of us won't agree with your outlook on this, it probably doesn't even warrant discussing.

I think the overall gist of his comment was that such a sticker will buy "cred" with a certain crowd. But that crowd may merely be a small cohort of their customers.

 

[Toni Mas]

I think the overall gist of his comment was that such a sticker will buy "cred" with a certain crowd. But that crowd may merely be a small cohort of their customers.

Maybe better not underate the power of internet for building creds, reps, and align consumers and citizen behaviours...

 

[muslhead]

He will surely apreciate this... But no need to mention NFS as a selling argument.

Why not?
Anyone with any experience in running a business (at least in US and not a monopoly or oligopoly) will make their selling points differentiations between you and your competitors.
Makes perfect sense to me and most anyone who has a modicum of marketing or business experience

 

[Toni Mas]

Why not?
Anyone with any experience in running a business (at least in US and not a monopoly or oligopoly) will make their selling points differentiations between you and your competitors.
Makes perfect sense to me and most anyone who has a modicum of marketing or business experience

My profesional background is precisely marketing... So that i sometimes need some holydays, especially to enjoy my hobbies and keep them as free as possible as marketing bullshits... A hard task, i know...

 

[DavidEdwinAston]

I think it's definitely worth mentioning, it gives people that care about good measurements the reassurance & also the information in the form of the graphs to see how good the speaker is before you buy it. He's proving it's a good speaker which is a good selling point, it would be silly not to advertise the fact that it's been anechoically measured as part of it's development process, and indeed each unit that comes off the production line (I'm told) is also measured as such & graph included within the product that arrives with the customer, so they have their own personalised measurement of their unit for additional reassurance and can also be theoretically used to create an Anechoic EQ that is tailored to that specific unit, which are all good selling points for consumers that are interested in measurements.

To be fair, you do have to pay an additional $500 for testing and measurements of the speakers you have purchased.

 

[Penelinfi]

Maybe you get a simple on axis QC response on the paper but Klippel is a fee. Not sure why exactly you'd need a Klippel measurement considering all the tolerances of components and the Klippel are within margins of error

 

[Toni Mas]

Maybe you get a simple on axis QC response on the paper but Klippel is a fee. Not sure why exactly you'd need a Klippel measurement considering all the tolerances of components and the Klippel are within margins of error

That's the problem with this stupid marketing maneuver, in the end you dont buy Ascend (Who cares about them?), you buy the Big name Klippel...

 

[goldark]

That's the problem with this stupid marketing maneuver, in the end you dont buy Ascend (Who cares about them?), you buy the Big name Klippel...

I'm no marketing guru, but I guess I don't see any downside to advertising that your product is NFS optimized? At best, it's a great selling point for measurement nerds like us. At worst, you don't care about measurements so are your feelings hurt that it's even mentioned on the website that they've been designed using a Klippel? There is no downside at all.

 

[ROOSKIE]

@Toni Mas
How do you run your businesses and is it succsseful?
There is no way on Earth I would not be promoting this equipment to differentiate my company.
None of these hifi businesses are philosophy think tanks or social altruism experiments.
Looks like the sticker peels of easily. Peel it off on your pair.

To often hifi companies are promoting some form of 'unobtainium', to see a company promiting engineering and proven tools to achieve high quality products is 100% awesome in my book. Absolutely, shout it to the world.

If you want speakers not designed with a Klippel, or an Anechoic chamber and without science based approaches there are many to pick from.

 

[Labjr]

I'd rather buy something that's been designed and checked against a reference tool than endless review cycles from magazines by guys with supposed golden ears. Will likely save me a lot money. I don't trust my ear to tune a guitar.

 

[Toni Mas]

Looks like the sticker peels of easily. Peel it off on your pair.

For me It is not a sticker. A stigma is what It is, the stigma of political correctness. And that's what ennerves me...

 

[restorer-john]

That's the problem with this stupid marketing maneuver, in the end you dont buy Ascend (Who cares about them?), you buy the Big name Klippel...

I gave you the benefit of the doubt, but it seems you want to shoot the messenger (klippel).

If the system and the technology/science behind it is flawed, sure, bring on the facts.

 

[Doodski]

I gave you the benefit of the doubt, but it seems you want to shoot the messenger (klippel).

If the system and the technology/science behind it is flawed, sure, bring on the facts.

Is the Klippel NIST Certified or similar at some level or another? It must be...

 

[Labjr]

Is the Klippel NIST Certified or similar at some level or another? It must be...

ASR certified.

 

[kma100]

For me It is not a sticker. A stigma is what It is, the stigma of political correctness. And that's what ennerves me...

This has nothing to do with political correctness.