Armageddon Warhead drivers - trust me bro

[TankTop]

Just ran across these, they definitely didn’t take any shortcuts with the marketing department so Thiel small TS parameters definitely weren’t needed.

This $3800 for their 12” midrange

Key Features:

• High-Temperature Performance:Featuring a robust 2.5” aluminum voice coil capable of withstanding extreme heat, ensuring consistent performance under the most demanding conditions.
• Cutting-Edge Neodymium Magnet:Equipped with the highest temperature-rated chrome neodymium magnet, this speaker delivers superior power and efficiency.
• Specialized Spider Design: Engineered with a specially designed spider made from unique materials, this speaker ensures the fastest response and maintains sound quality, setting it apart from the competition.
• Premium Materials:Crafted with a specialized paper cone and surround, the Competition Warhead ensures optimal resonance and durability.
• Top-Grade Additives:Engineered with the finest additives, this speaker maintains its integrity and sound quality even at peak volume levels, making it exceptionally durable against abuse.
• Size: 12"

This is for their 10” 12” 15” or 18” driver starting at only $10,300


Key features include:

• A robust 3-inch aluminum voice coil:Featuring an impressive 8-layer design, ensuring outstanding performance and durability.
• Equipped with a 10-inch double spider suspension: Made from specialized materials, designed to withstand extensive use without any sign of fatigue.
• Offering over 4 inches of linear excursion: This subwoofer sets new standards in delivering deep and powerful bass.
• Carbon Fiber Cone and Dust Cap:Enhances rigidity and performance with a carbon fiber cone and dust cap, delivering exceptional sound quality.
• Huge Surround for Over 4 Inches of Excursion: The speaker boasts a massive surround, allowing for over 4 inches of excursion for powerful and deep low bass.
• Specially Designed Heatsink: Equipped with a dedicated heatsink to maintain cool operating temperatures for the voice coil and motor structure, ensuring hours of play without overheating.
• Massive Power Handling: Capable of handling a massive amount of power without distortion.
• Extended Low-Frequency Performance:Designed to deliver deep bass from 20 Hz.
• Sizes: 10", 12", 15", 18"

Home | Armageddon Speakers

Discover custom handcrafted speakers at Armageddon Speakers Handcrafted, proudly made in the USA. Our competition-grade speakers deliver incredibly loud, studio-quality audio for any occasion. Tailored to your preferences, experience high-quality sound like never before."

www.armageddonspeakers.com

 

[kemmler3D]

they definitely didn’t take any shortcuts with the marketing department

Well, speaking as someone who used to do audio marketing for a living, I would not agree here. An important concept in writing marketing copy is "RTBs" or "Reasons To Believe". Basically, why should anyone believe your speaker is great and worth thousands of dollars? They do give reasons but they're vague and unconvincing, I think as you note, they fall short of good RTBs and end up sounding more like hand-waving.

Pointed example: "Featuring an impressive 8-layer design"... sorry, but you don't get to just tell me it's impressive. Why is 8 layers impressive? What's impressive about it? What does it do for the sound? It's "robust" and has "outstanding performance and durability". You could be talking about windshield -wipers or toilet paper here... it's incredibly non-specific to the product. "Show me, don't tell me," as they say in middle school writing exercises...

My former CMO (not in audio) used to say "most is a must" in that you almost never want to fail to use superlatives in marketing. It makes sense. If your product is not the best in at least some way, why should anyone buy it?

So, example: Is 8 layers the most in its category? Is 4 inches of excursion? Is the heat sink the biggest? For the money, SOMETHING about this speaker should be category-leading, but either it's not first in anything, or the marketing team (probably just the founder or his brother in law or whatever) whiffed that.

I give them a generous C- for this copy, it touches on a lot of elements that might justify the price but manages not to make any of them sound convincing.

 

[TankTop]

Aside from 4” of excursion everything else is word salad. The excursion is impressive but devoid of literally any other information it’s meaningless.absurd pricing for a product you know nothing about. Know it’ll never happen, getting one for testing but I guarantee distortion is absurd.

 

[Karmacoma]

Well, speaking as someone who used to do audio marketing for a living, I would not agree here. An important concept in writing marketing copy is "RTBs" or "Reasons To Believe". Basically, why should anyone believe your speaker is great and worth thousands of dollars? They do give reasons but they're vague and unconvincing, I think as you note, they fall short of good RTBs and end up sounding more like hand-waving.

Pointed example: "Featuring an impressive 8-layer design"... sorry, but you don't get to just tell me it's impressive. Why is 8 layers impressive? What's impressive about it? What does it do for the sound? It's "robust" and has "outstanding performance and durability". You could be talking about windshield -wipers or toilet paper here... it's incredibly non-specific to the product. "Show me, don't tell me," as they say in middle school writing exercises...

My former CMO (not in audio) used to say "most is a must" in that you almost never want to fail to use superlatives in marketing. It makes sense. If your product is not the best in at least some way, why should anyone buy it?

So, example: Is 8 layers the most in its category? Is 4 inches of excursion? Is the heat sink the biggest? For the money, SOMETHING about this speaker should be category-leading, but either it's not first in anything, or the marketing team (probably just the founder or his brother in law or whatever) whiffed that.

I give them a generous C- for this copy, it touches on a lot of elements that might justify the price but manages not to make any of them sound convincing.

'' PRECISION IN SOUND, WHERE LOUD MEETS CLARITY ''
Yeah, clearly the janitor took charge of the marketing part. Small companies should externalise such work, it's not that expensive.
''competition warhead subwoofer'': ok, at least they know their public.
''4 inches of excursion (...) no distorsion'': no comment.

 

[RexrothPigeon]

Why is 8 layers impressive?

It's one more than 7

/spinaltap

 

[AdrianusG]

Just ran across these, they definitely didn’t take any shortcuts with the marketing department so Thiel small TS parameters definitely weren’t needed.

This $3800 for their 12” midrange

Key Features:

• High-Temperature Performance:Featuring a robust 2.5” aluminum voice coil capable of withstanding extreme heat, ensuring consistent performance under the most demanding conditions.
• Cutting-Edge Neodymium Magnet:Equipped with the highest temperature-rated chrome neodymium magnet, this speaker delivers superior power and efficiency.
• Specialized Spider Design: Engineered with a specially designed spider made from unique materials, this speaker ensures the fastest response and maintains sound quality, setting it apart from the competition.
• Premium Materials:Crafted with a specialized paper cone and surround, the Competition Warhead ensures optimal resonance and durability.
• Top-Grade Additives:Engineered with the finest additives, this speaker maintains its integrity and sound quality even at peak volume levels, making it exceptionally durable against abuse.
• Size: 12"

This is for their 10” 12” 15” or 18” driver starting at only $10,300


Key features include:

• A robust 3-inch aluminum voice coil:Featuring an impressive 8-layer design, ensuring outstanding performance and durability.
• Equipped with a 10-inch double spider suspension: Made from specialized materials, designed to withstand extensive use without any sign of fatigue.
• Offering over 4 inches of linear excursion: This subwoofer sets new standards in delivering deep and powerful bass.
• Carbon Fiber Cone and Dust Cap:Enhances rigidity and performance with a carbon fiber cone and dust cap, delivering exceptional sound quality.
• Huge Surround for Over 4 Inches of Excursion: The speaker boasts a massive surround, allowing for over 4 inches of excursion for powerful and deep low bass.
• Specially Designed Heatsink: Equipped with a dedicated heatsink to maintain cool operating temperatures for the voice coil and motor structure, ensuring hours of play without overheating.
• Massive Power Handling: Capable of handling a massive amount of power without distortion.
• Extended Low-Frequency Performance:Designed to deliver deep bass from 20 Hz.
• Sizes: 10", 12", 15", 18"

Home | Armageddon Speakers

Discover custom handcrafted speakers at Armageddon Speakers Handcrafted, proudly made in the USA. Our competition-grade speakers deliver incredibly loud, studio-quality audio for any occasion. Tailored to your preferences, experience high-quality sound like never before."

www.armageddonspeakers.com

"trust me bro"​

Ehm, to make it even more trustful,
You should have added "I use them myself", now i'm still in a bit of doubt tbh.

 

[nerdstrike]

designed to withstand extensive use without any sign of fatigue.

Ah - so it does fatigue but you can't see it. In general I believe drivers fail because of surprise events, or because the glue gives up rather than material fatigue. Correct me if I'm wrong!

 

[Spkrdctr]

That sounds exactly like AI slop. Someone was too lazy to actually write their own copy. Yuck.

 

[CapMan]

"Armageddon Warhead" - sounds like the latest nonsense idea to come out of the new department for war

 

[TankTop]

"trust me bro"​

Ehm, to make it even more trustful,
You should have added "I use them myself", now i'm still in a bit of doubt tbh.

Apparently the interwebs are still incapable of transmitting sarcasm