I agree but I'm only talking about the potential audiophile consumers, people who want better than whatever passes for a replay system for the majority (Alexa or a single wireless speaker that was thirty quid on Amazon - IME) but who don't know where to start.I think that we must first make a distinction between the general public and the audiophile consumer.
The former will probably own one or three systems in his lifetime, the latter takes pleasure in box-swapping. You can argue that digital EQ will in some ways produce the same effects but they'll rightly reply that there's no fun in that...
Or maybe someone who bought an 'entry level' system 30 years ago and now they have retired and children have left home they have the time and motivation to get back into their music and want to upgrade it. That's not uncommon on forums and the advice they tend to receive is terrible. Regrettably they are also the demographic who have the most money to waste.