SOVOX released a video intro/interview in Chinese
here. It states that the Minimax3 is aimed at the desktop nearfield market, similarly to the iLoud MM, Adam D3V, and Genelec, all of which the designer specifically mentioned. The designer believes coaxial drivers have advantages in this use case. It’s claimed to be the smallest coaxial speaker (W108 mm × D199 mm). SOVOX is a long-standing brand in China, known for its coaxial speakers in the commercial market (theaters, etc.). This is their first attempt in the premium consumer market.
I came across it while looking for an alternative to the Adam D3V. However, considering the steep price for a new product with a novel design, I bought the D3V in the end.