I can only speak for myself, but I know my audition was not level-matched.
The audition comparison was between three CD players: Arcam Alpha 9, Rega Planet, and something from NAD. The Arcam clearly stood out from the others on material I knew very well.
Rest of the system I don't recall as clearly. I can see the speakers in my memory but couldn't tell you what they were. Something "with a similar presentation to my Spendors" whatever that may have meant. My own system at the time was Dynaco PAS3 > British Fidelity > Spendor SP2/2. Venue was Stereo Exchange in NYC.
I don't miss buying audio equipment in the pre-Internet world.