I really like Tidal and I dislike the Apple entrapment/ecosystem model. That doesn't mean that I don't acknowledge the technical prowess of Apple; however, I will never be herded into their gilded cage. When you evaluate the arguments for Apple adherence, really, it isn't actually about technical advantage as much as it is about marketing and an over-selling of very minimal advantages, creating a perception of significant benefit. First and foremost, Apple is a marketing innovator, and a highly successful one to say the least.
There is ZERO chance that in level matched, blind listening tests that anything from Apple music will sound better. Tidal, as one example has fantastic user interfaces (or at least I think so). I found Apple music dreadful, and their mind numbing insistence on thinking for me was exhausting. Depending on ones taste, Tidal has a fabulous catalogue and Tidal has consistently tried to deliver a solid experience. Sure, MQA is a misstep, but many people have jumped aboard that (hopefully) sinking ship.