A little "games theory": It needs at least two. One will lose the "price war" against the (perceived) current upper class, or in the best case will end up in a small and very expensive niche. Two's company, and two is also competition. Saying it in John Nash style, the dumbest boy in the village would get the girl, if he were the only one
Unfortunately, I think that you don't quite understand the concept of a Nash equilibrium. Players can't do better by changing their respective decisions, but the equilibrium may be still be non ideal (e.g suboptimal) to all.