A few points:
1. We are at point where most people have to buy a speaker sight unseen. As a manufacturer, you better be sure what you design has high chance of acceptance by these customers. The designer tuning it by ear and with some music in some room is not going to get you there.
This is a slight strawman, while I'm sure there are designers out there that tune exclusively by ear, that's not what we're discussing here.
3. Proper listening test requires four or ideally 5-way blind, level matched test. This way, it is easier for listener to detect what speaker is out of place in tonality. Simply adjusting one speaker sighted, is not going to result in anything useful.
While I know the story being told on ASR is that ears are completely unreliable, this simply isn't true. Sure there are lots of bias involved, but that's not the same as it being useless. Harman themselves talk about trained and untrained listeners, and have developed software to help you become better at discerning changes in the sound. Does this ability go completely out the window unless you're in a double blind situation? No, it does not.
4. A much easier substitute for #3 is to use EQ to try out different approaches to response. That is what I did in this test:
![]()
I created a filter for that peak at 4 kHz, and AB tested myself and my son. This kind of testing can easily be blind and repeated. It was through this testing that I gave feedback to Ascilab to make the change. Admittedly, the standard tuning highlighted the treble detail, potentially leaving a better first impression. And at any rate, it would be impossible to know 100% the correction is needed across all people and all content. But there is enough reasoning here to make a change. As a compromise, Asci chose to use a softer filter than I used.
So here you actually used ears to consider a change. What was the point of that if there's no point in listening?
5. The ship has sailed on measurements are not good enough to tell the story of a speaker. This kind of response is not going to get a pass (TAD in stereophile measurements):
It tells a story, but it's not possible to perfectly balance a speaker just by evaluating the measurements. Or at least, whoever can, should audition for Rainman 2.