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Andrew Jones’s new speaker brand - Jones and Cerreta

So what are the benefits of a field coil driver
A stronger magnetic field?
 
From my almost nonexistent experience, the copper for the coil costs a good bit more than a neodymium magnet, and way more than a ceramic magnet. A field coil also requires more steel in the magnetic circuit. Then there's the cost of the power supply (not so bad now vs decades ago).
Current price of copper is $17.03 per Kg, current price of Neodymium is $227.00 per Kg. Maybe with cheap switching power supplies that can adjust the magnetic field is it time for a field coil renaissance, a lot more science behind it than the vinyl renaissance.
 
As Jones is usually solid about his choices, I'm really curious to see this measured
Andrew is not a fan of measurements. So I doubt that he will offer any for this use. We will have to wait for a customer to send them in. Which at this cost, is not likely.

Given the above, I think the measurements will not be perfect.
 
My assumption would be, that it this is rather not the case with any future buyer or anyone being potentially interested in such product.

Don´t quite understand why every new product has to be judged from the ´value-for-money´ perspective as if it is aiming at Best Buy customers. This rather looks like a ´cost no object´ project to me, like one of the most recognized speaker designers has simply built what he had always been dreaming of. One might decry the resulting price tag, but last time AJ has done something similar with a Beryllium coaxial for TAD Labs, it turned out to be amazing. So I am giving him credit here, very curios to hear this loudspeaker in future.
Have you seen the state of the world lately?
 
Andrew is not a fan of measurements. So I doubt that he will offer any for this use. We will have to wait for a customer to send them in. Which at this cost, is not likely.

Given the above, I think the measurements will not be perfect.
They did send Erin one on their own (though, Mofi, as a company, so not sure about Jones as an individual) .
And it measures well in general, specially SPL ability at the price point.

But speakers of the size of this one here, are generally difficult,that's why we don't see many, the logistics alone...
I always wondered about how Stereophile manages to deal with speakers way bigger than that.

Although they don't have to put it on a Klippel.
 
View attachment 520018

This looks like AI.
The proportions and perspective look all wrong to me!
If real, looks like it will play quite loud!
I went to NAMM. They are real and they are that large. They are a non-functioning mockup though. I don’t believe they have done much development into it as they didn’t know if it was a coaxial compression driver yet or if it was a standard driver.
 
For a given gap flux, one needs much less Nd than copper by mass.
According to my AI friend Claude the copper coil is much cheaper than a Nd magnet. The added costs are for a power supply and the current handmade nature of these drivers. My point is if these drivers were mass produced the price could be much more competitive and they may have real world performance advantages.

Screenshot 2026-03-24 155014.png
 
I always wondered about how Stereophile manages to deal with speakers way bigger than that.
When a company offers big speakers for review, they usually help with shipping and even setup. In those types of magazines, they are almost assured a positive review. That costs much less than buying the same amount of ad space so the ROI works out. For us, we can't offer such an assurance so companies are much less likely to do that.
 
According to my AI friend Claude the copper coil is much cheaper than a Nd magnet.
You only asked about raw material. A coil has is much more expensive than just raw copper. Being lazy as well :), I asked ChatGPT the same question but for finished component:

Good—this constraint changes the answer in a meaningful way. In a loudspeaker, the coil is already there for force generation, so we’re really comparing:
  • Permanent magnet motor (standard speaker)
  • Field coil motor (electromagnet replacing the magnet)
with no energy cost penalty.

1) What “same field strength” means in a speaker​

In a loudspeaker, performance depends on gap flux density (B), typically:
  • ~0.8–1.5 T in the voice coil gap
The force is:
[
F = B \cdot I \cdot L
]
So the question becomes:
What’s cheaper for producing ~1 T in a small magnetic gap?

2) Cost comparison (speaker-specific)​

Neodymium magnet motor​

Typical structure:
  • NdFeB magnet slug or ring
  • Steel top plate + back plate (flux return path)
Cost drivers:
  • Neodymium material (expensive per kg)
  • But very small volume needed due to high energy product (BHmax)
Typical:
  • Small driver magnet cost: $1–$10
  • Large woofer: $10–$50

Field coil (electromagnet) motor​

Replaces the magnet with:
  • Copper coil (many turns)
  • Iron pole structure (similar steel cost)
Cost drivers:
  • Copper mass (can be substantial)
  • Winding labor / complexity
  • Power supply (even if we ignore energy cost)
Typical:
  • Copper alone: $10–$100+
  • Plus complexity

3) Key physical difference​

Neodymium magnets have very high energy product:
  • NdFeB: ~200–400 kJ/m³
  • Electromagnet field energy density:
    [
    \frac{B^2}{2\mu_0}
    ]
For 1 T:
  • Energy density ≈ 400 kJ/m³
This means:
  • A neodymium magnet is essentially a compact “pre-loaded” magnetic energy source
  • A coil must recreate that field with ampere-turns, which requires a lot of copper

4) Result: relative cost​

With zero operating cost assumption, the comparison becomes purely material + manufacturing:
FactorNeodymium magnetField coil
Material efficiencyExtremely highPoor (needs lots of copper)
SizeCompactBulky
ManufacturingSimpleComplex winding
Cost for same BLowerHigher
Conclusion:
Even ignoring power consumption, neodymium magnets are usually cheaper than a coil for the same gap field in a speaker motor.

5) Why field coil speakers still exist​

Despite higher cost, field coils are used in some high-end or vintage-inspired designs because they allow:
  • Adjustable field strength → tunable BL
  • No permanent magnet nonlinearity (minor effect, but debated)
  • Marketing / heritage appeal
But economically:
They are not cost-efficient ways to generate magnetic field

6) Important nuance (where coil could compete)​

A coil can become competitive if:
  • You already need a large DC current source
  • The design prioritizes adjustability over cost
  • Magnet material prices spike (rare-earth volatility)
Even then, it’s usually still more expensive in copper.

Bottom line​

For a loudspeaker motor, assuming no operating cost:
Neodymium magnet = lowest cost per Tesla in the gap
Field coil = significantly more expensive for the same field
Typically not a small difference either—often several× higher material cost for the coil solution.

If you want, I can estimate a real woofer example (e.g., 1 T in a 1 cm gap, 25 mm diameter) and compute:
  • Required ampere-turns
  • Copper mass
  • Direct cost vs NdFeB volume
That makes the cost gap very concrete.

------

Seems like the benefit is what I have highlighted above in red. Instead of getting a fixed performance driver, you get to mess around with the field strength to optimize the design.
 
That's the one side.
There about 60 million millionaires in the world right now, with the prediction to be 86 million for 2027-2028.

Plenty of room.
Million is a not that much nowadays. And common and sane low digit millionaires will not buy $50K speakers. Try cutting it by 100$ or more and the number will drop significantly. As that is what wealth distribution is nowadays.
 
Seems like the benefit is what I have highlighted above in red. Instead of getting a fixed performance driver, you get to mess around with the field strength to optimize the design.
Interesting that the 2 AI's think differently about the value of the advantage of a more uniform magnetic field, a field coil is inherently more linear but maybe not material? The adjustable BL could be interesting I think. Claude sums it up reasonably as far as I can tell:

Bottom Line
The theoretical advantages are genuine — particularly flux modulation distortion reduction, demagnetization immunity, and adjustable BL. Whether they're audible or meaningful in practice depends heavily on implementation quality, especially the power supply. That's why field coil revival in high-end audio is a niche but legitimate engineering pursuit, not just nostalgia.
 
According to my AI friend Claude the copper coil is much cheaper than a Nd magnet.
OK. My comment was based on simulations of woofer motors I did a few years ago using FEMM (including some basic thermal sims). When calculating the basic material cost (in small qty), I found that the wire for the field coil version cost more than the magnet for the Nd version.
 
According to my AI friend Claude the copper coil is much cheaper than a Nd magnet. The added costs are for a power supply and the current handmade nature of these drivers. My point is if these drivers were mass produced the price could be much more competitive and they may have real world performance advantages.

View attachment 520132
Also, no reason aluminum wire couldn't be used.
 
Supposedly it's the first field coil coaxial
The very original version of Altec's Duplex coaxial, the unsuffixed 601, used field coils. :)
1774401773349.png

1774401794331.png


source: https://www.facebook.com/altec.lans...speaker-system-originated-w/3340334556250903/
 
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Interesting that the 2 AI's think differently about the value of the advantage of a more uniform magnetic field,.... Claude sums it up reasonably as far as I can tell:
Could be, but for all we know, Claude mightn't know if his trailing digit was on fire.... ;)
 
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