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And We Thought High End Dealers Were Bad…?

MattHooper

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Place this in the category of “ sharing bad audio experiences.”

Remember those times long ago when we actually had high-end audio stores to visit and check out gear? Fortunately, in my city, there are still a number of those. But I know they have disappeared in large part especially outside the bigger cities.

Anyway, thinking back on those times…

I just came across a very old post of mine - from 2001 - on an old audio forum. It detailed a day of perusing the mid-fi/lower end audio/video stores in my city around 2001. It’s wild reading it because every single bizarre moment came back vividly to my memory.

I posted here mainly as a discussion point, for anybody who wants to muse about their old (or new) experiences in audio stores.

—————————-

Date: June/2001

THE HORROR: A day in mid-fi shopping Hell…

(...Or "How I learned to re-appreciate high-end dealers." )


Spent the day at various low/mid-fi AV shops. What was I doing there? Checking out TV sets mostly - might be replacing mine soon. Also, I kept my eye out for any interesting low-budget audio gems.

Ok, I admit it: I'm spoiled. I have some pretty good high-end dealers where I live. But I have to say, even some of my worst high-end dealer experiences (usually out of town) don't compare to the shallowness and brusque attitude exhibited by the characters who sell mid-fi gear.

I drove to a street lined with AV and Consumer Electronics superstores (and some smaller AV stores), so I was able to hit quite a few places in a row.

The first store: I walk in, stand in front of a TV looking at the picture for less than thirty seconds, and the store manager walks up to me saying:

"Is this the model you want?"
I have no time to answer.
"Make me an offer! You can walk out of here with it right now"
I say "Hold on a sec, I'd like to look at the various models for a moment."
He snorts: "Oh, that's not how we work. You make us an offer, you can walk out with a TV right now. Let's make a deal!"
"But I haven't even looked at any TVs yet."
He snorts again, shakes his head and walks away pissed off.

Any technical questions I had were answered with a long cold stare, followed by a mumbled single, unhelpful word or two. It was clear that any customer who did not walk into his store already committed to buying one of his TVs was simply not worth the breath it takes to form
words. I left this place quickly.

Next Store: A little nicer looking. Neater layout, and they had the Sony XBR and Panasonic Tau I'd been wanting to investigate. But, as was the case for virtually every AV store I walked into - even those with pretensions to a "higher-end" atmosphere - all the TVs had pictures that were horribly out of adjustment. I mean, simple things like the brightness turned way up or way down, and most often the color turned up so incredibly high that the screens looked like three-year-olds were hired to colorize the images - color bleed like hell.

Yet, as usual, the salesman were leaning on the sales counter chatting away to each other (it was not a busy time of day). Now, if I were selling TV sets it seems to me that, at *some* point in the day, I would take a break from chatting to walk around to inspect the sets on display. And I'd take that god damned one minute to actually adjust the picture so that all the expensive televisions I was trying to sell DIDN'T LOOK LIKE A PILE OF SHIT! I dunno, maybe that's just me. But I just couldn't believe this fundamental blunder blighted almost every store I visited.

Anyway, I make the mistake of asking the gum-chewing salesman a question. He swaggers over, snapping his gum. "What can I do for you, guy?"
I ask him a question about the difference between two Sony TVs. He launches into a bunch of BS that I can easily tell he is fumbling and faking through. The best part is that every time he makes a point about the TV he does it by placing his hand on the screen: "Now this set..(hand hits screen, pulls away leaving big smear).."this is the newest model, whereas this one.." Jabs fingers over and over along screen, mottling the glass with fingerprints, "is kind of old technology now, I wouldn't feel good about selling it to you really." This guy massacres each screen this way - and I can't help but notice every time he takes me over to a new model I can see his hand prints all over the screen from previous sales pitches, even before he adds a fresh layer of grime. The guy occasionally caught me chuckling to myself everytime he ruined a screen, but didn't catch on. (BTW, two other sales guys at other stores did the same thing).
Well, hard to tell what those TVs really look like, so on to the next store...

This next store had many speakers for sale. And HEY, LOOK AT THAT! It's the little Sound Dynamics RTS-3 stand mounted speaker, the much raved about giant killer I've always wanted to hear. But, of course, it's sitting on stands inches underneath a shelf lined with receivers, squeezed between many other sets of speakers. I ask for a listen. The salesman says "sure," and walks over with a CD. I have some CDs of my own (just in case), which gets me a wary, impatient look from the salesman. He starts playing my CD through the RTS-3 speakers and I point out to him the speakers are not going to sound quite their best while recessed two feet underneath a shelving unit (I could barely even see the speakers). I said I'd like to also check out their imaging. He sighed, grudgingly pulled them out a bit - they were placed about three feet apart at best - and began playing my cd again. I had to kneel to get level with the speakers, and the salesman stood DIRECTLY BETWEEN the speakers, each speaker being just outside each leg, with his hand dangling at his side in front of me, loudly clicking his pen in and out over and over while he stared into space. How was the imaging? Well...like a guy's waist, as far as I could ascertain. Sound? Who knows? Like sort of like a pen clicking, I guess. The guy would occasionally look down at me with a
slightly puzzled look, wondering why I was staring at his waist between the speakers. He just was not catching any hints, so I finally told him to move out of the way. That was the last I saw of him. The Sound Dynamics speakers were impossible to audition in that set-up. Off I go...

I visited several other stores. Rows and rows of speakers squished beside each other, booming away. Receivers eq'd into the "smile" pattern, blasting distorting R+B radio signals. And tirelessly pushy sales guys who always do all the talking, never asking questions, always steering me only to the product they're told to sell that day:
"This is the one you want to buy, trust me. Will that be cash or charge?"

I suppose my sensibilities have been made tender by patronizing only the finest and fairest of my local high-end dealers (and others in North America). But my God, what a truly awful auditioning/buying environment it is that greets the average consumer looking for a new TV or stereo system. I suppose this is the end result of viewing audio systems as a commodity. Stack receivers and speakers up like microwaves; consumers are to make their choices before they enter the store, armed with a Consumer Reports review, or advertisement specs and a horrid demo to go on.

Yeah, I know that it's hardly news that the low/mid-fi emporiums are just plain silly. But it's still a bit shocking every time I enter one of these shark ponds to purchase an item. In contrast, my recent visits to some high end dealers were informative, amiable and relaxing - much more conducive to a satisfying purchase.

Just had to vent. Can anyone commiserate? Or am I just "out of touch" :)
 
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Back in the 70s my home town had one "high and audio store." You made your way through the "audio" gear showroom to the back room where employees were smoking weed and getting "high".

But seriously, I miss proper hi-fi stores where pretty much everything available was on display for audition. The stores that exist now might have a few things setup for a listen, or even in stock. But to hear even some major brands now, the stores have to place an order.
 
I remember the days of Circuit City and every 2 minutes someone new asking if we needed help. It would get so annoying. But I do miss having another store to check for things and the huge wall of receivers, cd players and cassette decks they had back in the day.

At BestBuy I was trying to get a pair of their demo speakers playing and, as usual, they wouldn't work and the salesman came over and stood in front of one and proceeded to tell me how amazing they sound and that I should buy them... but he didn't get it working so I could hear it. The worst for me was the various 3rd party salespeople that would roam Best Buy and try to strike up a conversation and then launch into a sales pitch.

I detailed my recent experience with 3 different stores in our area in another thread, but the summary is most places I went they wanted to play everything as loud as possible. Painfully loud. And gave me zero control over what was played. The salesperson at Magnolia HiFi inside Best Buy just brushed us off and walked away to talk to a coworker because we'd been there before. The prior time he played one song over and over and over so we wanted a second listening (I also can't stand You and Your Friend anymore). I asked about an amp at the one actual high end shop and instead of showing me the controls and talking about it he spent 5 minutes trying to get it to play on their system and then cranked it so loud (on not their best speakers) that I couldn't get close to it.
 
Really hate the terms lo-fi and mid-fi being based on price.

It wasn’t just based on price. It was based on the reams of terrible sounding loudspeakers in anti-hi-fidelity set ups.

Can you find true high fidelity loudspeakers at a reasonable price? Sure. But in those old stores I referenced most of the phalanxes of cheap, anonymous black ash loud speakers were unlikely to make that cut.

Says a lot about the consumer following such models.

Sorry to have offended your sensibilities.

I’m sure you can find something else to contribute.
 
It wasn’t just based on price. It was based on the reams of terrible sounding loudspeakers in anti-hi-fidelity set ups.

Can you find true high fidelity loudspeakers at a reasonable price? Sure. But in those old stores I referenced most of the phalanxes of cheap, anonymous black ash loud speakers were unlikely to make that cut.



Sorry to have offended your sensibilities.

I’m sure you can find something else to contribute.
No, that's not how the term is generally used. Maybe you use it differently but it is still vague/not effective.

ps "hi-fi" isn't all that specific a term either fwiw
 
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I remember the days of Circuit City and every 2 minutes someone new asking if we needed help. It would get so annoying. But I do miss having another store to check for things and the huge wall of receivers, cd players and cassette decks they had back in the day.

At BestBuy I was trying to get a pair of their demo speakers playing and, as usual, they wouldn't work and the salesman came over and stood in front of one and proceeded to tell me how amazing they sound and that I should buy them... but he didn't get it working so I could hear it. The worst for me was the various 3rd party salespeople that would roam Best Buy and try to strike up a conversation and then launch into a sales pitch.

I detailed my recent experience with 3 different stores in our area in another thread, but the summary is most places I went they wanted to play everything as loud as possible. Painfully loud. And gave me zero control over what was played. The salesperson at Magnolia HiFi inside Best Buy just brushed us off and walked away to talk to a coworker because we'd been there before. The prior time he played one song over and over and over so we wanted a second listening (I also can't stand You and Your Friend anymore). I asked about an amp at the one actual high end shop and instead of showing me the controls and talking about it he spent 5 minutes trying to get it to play on their system and then cranked it so loud (on not their best speakers) that I couldn't get close to it.
Never liked any of the BB/Magnolia stores I visited. That they set things up well, meh.
 
Audio stores aren’t any different than other stores. There are good and bad, irrespective of the price of the gear.
 
I can relate to this. I didn't really read your whole post but I know what you are talking about. Funny thing is this. When I got my first system it was done by mail order from a catalog. I believe from a place called World Radio. Also the speakers were from Speakerlab in Washington and they showed up as a kit. I believe that a friend of mine picked out the Dual 506 turntable and a nice Shure cartridge to go along with it. So then the merchandise would show up and then the audio thing was on.

Now, when I got to college there was a shop in the mall. I don't think that they had anything too impressive. However, in the back they had the Carver C-9 Sonic Hologram unit. And I ended up buying it there. Ah, those were the days...

And I get what you are talking about in regards to poor setup and poorly trained salespeople who could have just as well been selling washing machines. They were not really audio people but just average chumps. That didn't work very well at all. LOL.

Of course the thing that kept me dreaming about having the best sound was the rag called Stereo Review. I read it every damn month. Oh well...
 
I think often how a person gets treated in an audio store is based on whether or not the salesperson believes that you are actually going to drop some dough. If not you may get the lesser treatment where they do the very least in order to just satisfy your interest. Also that way if there is no dough to be made they feel like they aren't wasting their time. Because sales people and not audio people...
 
9/11 was a long time ago but even then most people had access to the internet and you could get spec sheets and reviews and stuff

and its like buying a car today or whatever

the fact you are here means you already know much more than the average sales person

and so i've purchases from low end box movers to the more specialised "home theater" only joints but really you should know what's up before even going thru the door
 
I think often how a person gets treated in an audio store is based on whether or not the salesperson believes that you are actually going to drop some dough. If not you may get the lesser treatment where they do the very least in order to just satisfy your interest. Also that way if there is no dough to be made they feel like they aren't wasting their time. Because sales people and not audio people...
Or just ask some questions beyond his knowledge level is a good start, too.
 
Or just ask some questions beyond his knowledge level is a good start, too.
Right. I was just thinking that I usually knew more than the salesperson. So a lot of times they were just going through the motions. Once again... Not an audio person. Just a salesperson. Sir, would you like some spray on hair or a chicken roaster?
 
Right. I was just thinking that I usually knew more than the salesperson. So a lot of times they were just going through the motions. Once again... Not an audio person. Just a salesperson. Sir, would you like some spray on hair or a chicken roaster?
Early on in my better gear pursuit I used a variety of stores, but my favorite was one where the guy never tried to sell me anything, just gave me freedom to use the gear he had setup however I wanted to. The other places all had "salesmen" which even in my professional career I never cared for.
 
These experiences make me think that in the USA the big commercial chains are a real hell. Here in Italy I wandered for hours among the models of televisions displayed in a large mass electronics store and all I was told was "if you need me I'm here" but even in this case, when it came to helping the clerk clearly had no idea what he was talking about so I gave up, but at least I was free to wander around and look for a long time without any discomfort
 
This thread really takes me back. It also made me think about where I got a lot of my audio knowledge. A lot of that came from Stereo Review. Because, although it wasn't the best place to get real honest reviews, it did provide information especially at the time that digital audio came into being. Funny thing is that I stuck with vinyl for some time and didn't really make the jump to CDs until about 1994. Took me a while.

I don't really go to audio stores much anymore. Although there is one that I might visit at some time if I decide I need something serviced. They have a repair guy. Also both new and used stuff. So kind of a cool and laid back place. Right now I am content and then some with what I have and use...
 
Early on in my better gear pursuit I used a variety of stores, but my favorite was one where the guy never tried to sell me anything, just gave me freedom to use the gear he had setup however I wanted to. The other places all had "salesmen" which even in my professional career I never cared for.
When shopping if the place lets me act like it is mine I will start thinking of it as mine.

Audio stores aren’t any different than other stores. There are good and bad, irrespective of the price of the gear.
Back when they were the pushy types mentioned by MattHopper I found many stores, where you had to interact with a salesperson, were bad. Shopping for a couch was similar to his description. The salesperson followed you around the store and if you paused to look at anything they started really pushing that item. One time we were commenting quietly on how ugly and expensive a piece was in a furniture store and the salesperson that had been following us popped up and said "that is an heirloom piece, it will last generations".

These experiences make me think that in the USA the big commercial chains are a real hell. Here in Italy I wandered for hours among the models of televisions displayed in a large mass electronics store and all I was told was "if you need me I'm here" but even in this case, when it came to helping the clerk clearly had no idea what he was talking about so I gave up, but at least I was free to wander around and look for a long time without any discomfort
Salespeople on commission, especially back in the day, didn't want a sale to get away. Some places would brag that their people weren't on commission, but even then we knew their sales were being tracked and they didn't want bad numbers. My favorite was the time I got a glimpse into the backroom and saw the board that listed the numbers for their extended warranty sales. After they convinced you this equipment was the absolute best they then tried to convince you it was going to stop working at any time.

I think often how a person gets treated in an audio store is based on whether or not the salesperson believes that you are actually going to drop some dough. If not you may get the lesser treatment where they do the very least in order to just satisfy your interest. Also that way if there is no dough to be made they feel like they aren't wasting their time. Because sales people and not audio people...
Truly good salespeople treat everyone like they are going to spend a lot. One of the first lessons I learned in sales was the well dressed couple might not buy anything and the guy that looked like he worked hard that day might buy without a second thought.

Way back when I was in sales I looked forward to customers because it made the time go faster and I was excited about our products and enjoyed telling people about them.

But that is a great point about them not being audio people. The audio nut salespeople that were really good now just have youtube channels where they 'review'
 
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Back when they were the pushy types mentioned by MattHopper I found many stores, where you had to interact with a salesperson, were bad. Shopping for a couch was similar to his description. The salesperson followed you around the store and if you paused to look at anything they started really pushing that item.

It’s my impression that the type of obnoxious sales people I described in my earlier post are far fewer these days. Even when I drop into the big box stores, I find most of the sales people to be decent and not pushy.


Truly good salespeople treat everyone like they are going to spend a lot. One of the first lessons I learned in sales was the well dressed couple might not buy anything and the guy that looked like he worked hard that day might buy without a second thought.

Indeed.

I’ve told the story before here but..

In the early 2000s I had somebody I knew visiting from out of country, and he was an audiophile looking to purchase a new system.
He was a Self-Made multimillionaire and well off at a fairly young age. And he did not dress in expensive clothes (nor did I).

Since he was interested in products like Krell and Sonus Faber I took him to one of the most well-known high-end audio stores in the city who sold that gear.

We walked in and looked around a bit and saw immediately there was a room with some of the gear my friend wanted to check out.

So we asked if we could audition that set up.

The salesman clearly looked us up and down and decided Neither of us had the money for that type of gear and said “ sorry not today guys.” We tried to impress upon him that my friend was looking for just a type of gear in that set up, and the salesman made some incredibly excuse “ sorry the CD player isn’t hooked up in that system.”

Well, can you just hook it up so we can hear it?

And again he blew us off, saying “ sorry not today.”

We left, and my friend was absolutely incensed.

He ended up going to another place and spending a whole bunch of money on Krell amplification and Sonos Faber speakers.

That stuck up audio store really missed out on a sale that day.

And when I told that to a friend of mine who was writing for a Canadian audio magazine, he was so pissed off. He turned it into an article for the magazine. ;-)

It must’ve left a mark, because the next time I showed up at that audio store, the manager took time to personally come up to me and apologize for the behaviour of that salesman “ who is no longer with us” as I remember.
 
ta240 wrote;
…Shopping for a couch was similar to his description. The salesperson followed you around the store and if you paused to look at anything they started really pushing that item. One time we were commenting quietly on how ugly and expensive a piece was in a furniture store and the salesperson that had been following us popped up and said "that is an heirloom piece, it will last generations".
I’m a bit embarrassed to admit that long ago I used to work in a furniture store. The owner was a good guy and a very good salesman. He taught me to not approach a customer unless I saw them *touch* an item for sale. When they touch something they are really interested.

One time, a woman was looking at a Thai-style devotional statue in a prayerful pose. After she reached out and touched the piece, I cautiously approached her and said, “She’s praying that somebody will buy her!”
:)
 
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