- Joined
- Feb 23, 2016
- Messages
- 17,617
- Likes
- 30,841
The audio world is in severe need of standardisation. (Thinking of the loudness wars here). If Dolby could force an end to this it would be great.Firstly we should make a distinction between Atmos as
1) a content delivery format and
2) as the latest and greatest Dolby object based multichannel surround offering with height channels.
(They should have had different names if you ask me).
If, when you think of Atmos, you first think of 2) (the multichannel surround format) then you may think that marketing a stereo soundbar as an Atmos product is deception. (I'd tend to agree).
Despite this, I can see some potential benefits of 1) Atmos as a content delivery format. For example:
The audio world is in severe need of standardisation. (Thinking of the loudness wars here). If Dolby could force an end to this it would be great.
Also it could be great to have a single file for each content item, that is downmixed appropriately for the current playback device. I.e. you no longer need a separate stereo version, a 5.1 version, a 7.1 version, a 7.1.4 version, ...etc.
You shouldn't (in theory) be losing anything if you want to stick with stereo, just use a stereo playback device (or configure one that way) and Atmos should give you the stereo version of the content.
Absolutely the very last thing Dolby would do. How can you even have a conception of this? Dolby wants standardization yes. Dolby wants to then change that standard every few years. Their worst nightmare for their business plan is to develop a long term standard that stays in place for decades.
So no, they will use it as a content delivery format as they can monetize it. And come on, we have a 9 channel plus delivery format and it is standard because it can downmix to better than average stereo. NO! We can just have stereo simpler and better.