Amazon Prime (which I do "have" or "subscribe to" or "partake of" or whatever) kind of reminds me of CVS coupons: there's all of this "value" that I have no particular interest of exercising.
Pointless, egocentric aside: I like the free shipping (but, as wags have pointed out,
most everyone offers free shipping nowadays, in one way or another). Even that is of somewhat limited value to us due to our profoundly rural location (no US mail delivery here, so no street address that's recognized by UPS or FedEx). Many items won't ship to a PO Box (even though that's our legal address, due only to the USPS's procedures, not our choice!) so we have to get it shipped to our daughter & son-in law's house (they have a real address) or take our chances with our "real" street address (we do have one, it's just not in any databases except the state's 911 database). As a consequence, we really don't use Amazon all that much for purchases -- and rarely for videos or music, either.
The best of all in terms of our delivery challenges is "UPS SurePost". This is a hybrid delivery scheme that uses USPS for "the last mile" -- Now... the USPS knows we have a PO box, but since UPS doesn't
success with "SurePost" is hit and miss. We know something's been successfully delivered to our little PO when we get a UPS email that informs us that they
couldn't deliver our shipment!
I'd say these are first world problems... except they're sort of the opposite of first world problems!