HiFi magazines are notorious for providing misleading and, sometimes, downright false information. Moreover, subjective reviews without adequate objective data to support the opinions adds to a lot of confusion. One reviewer may characterize a speaker as being "detailed", which sounds like something you want, while another reviewer may call it "too bright", which sounds like something you don't want. If you look at the objective data it probably has a high frequency boost in the frequency response, which colors the music. Some people like that color added to their music, and some people don't. It comes down preference.
As for me, I like a neutral speaker with good dispersion characteristics and a low noise/distortion amplifier with a flat frequency response and low output impedance. If I want to make any adjustments to the sound, usually for room correction, I use DSP. Due to furniture in my office I cannot adjust the toe of my speakers to be optimal with respect to my listening position. So, I use DSP to add a 1dB small high frequency shelf, and it sounds great.
DSP is becoming very commonplace; it is included in many streamers, such as the WiiM Ultra, and is included in some preamplifiers and receivers. In my opinion, DSP and modern low output impedance solid state amplifiers make the old school arguments for matching amplifiers to the speakers irrelevant.