But people might not like any product you recommend them for a multitude of reasons.
The upside of recommending based on measurements is that hard data is objective, and there is even research evidence that listener preferences under controlled conditions are more uniform than people usually expect. As many others I highly recommend dr. Floyd Toole's amazing book "Sound Reproduction: The Acoustics and Psychoacoustics of Loudspeakers and Rooms" to anyone interested in the hobby.
Recommending based on subjective listening impressions is more likely to be wrong due various perceptual and cognitive biases that are simply part of the human experience.
The reason why
@amirm didn't initially like the Kef R3 was due to a room resonance and not due to the loudspeaker - as he explained in detail in one of the subsequent reviews:
see the "Speaker Listening Tests" part of this post (though the whole post is worth reading).
This just highlights how important room EQ is with any loudspeaker (and how unreliable uncontrolled listening impressions can be)!