If I were the marketing director at a big pro audio company like JBL, wanting to enter the consumer market with actives, I'd ignore audiophiles altogether. That's nearly impenetrable market filled with fantasy and psychological roadblocks to innovation, and they're almost exclusively old men. The fuse is short on that market; let the voodoo merchants have them for what little time they have left. I would reach for the generations of adults with no home hifi at all; the ones who stream MP3s from their phones to their little bluetooth speakers. They get better sound in their cars and from their headphones than they do at home, though they may not have noticed. I think selling them on quality sound in-home would be easier than prying audiophiles away from their illusions. But to get the bluetooth generations, the solution will have to be unobtrusive - small, 2.1, as wireless as possible, and fully integrated - DAC, DSP, pre, amplification, wireless receivers and speakers all in 3 small boxes and a microphone you put away and forget about once the system calibrates itself. And it has to have an inexpensive entry level. That doesn't mean there can't be an upgrade path, and I think once they experience good audio, for music and TV (critical), upgrading them will be pretty easy. But first you have to get quality stereo back in the home. That's the first hurdle to create a new mass market for quality audio, and $10k speakers, hell, even $2k speakers, are not going to open that door. Get it all in under a grand and take it from there.
Tim