True, but....
People have been speaking up against cable snake oil for decades.
I see no evidence that small scale interventions via internet debate moves the needle. Audioquest and Nordost are just as rich as ever.
Now a lawsuit, on the other hand, or a complaint to regulatory bodies about false advertising, that might be a different story.
I think both are needed. Regulatory approaches (especially in consumer-friendly countries) might help with the false advertising, but we have seen that it mostly makes the woo merchants move from direct claims to "customer testimonials" (or as in the case of some, listing useless US patents to make it appear that their "science" is legitimate). Small scale interventions helps inform people, and show there is not a unanimous consensus behind the claims.