There is a white paper by KEF on page 4 of this threadThe concept actually goes back about 50 years. Philips was already doing something very similar with their MFB (Motional Feedback) powered speakers, particularly the compact 22RH541. The idea was essentially the same: monitor the woofer's actual movement and use a feedback loop to correct its behavior in real time.
It was a remarkably forward-thinking design, but the electronics, sensors and manufacturing tolerances of the day simply weren't mature enough for it to become mainstream. With today's DSP, processing power and far better components, it's no surprise to see manufacturers revisiting the same basic principle.
I'd be very interested to see independent measurements of KEF's implementation and how much of a measurable benefit the feedback system actually delivers.