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A Fellow Skeptic of Subjective Reviews?

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Anton S

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I long ago abandoned all hope for veracity in audio gear reviews by the mainstream media, so it's always a treat when I cross paths with an industry insider who advises being skeptical of glowing subjective audio gear reviews. Doug Schneider, who has been in the business for 30+ years, offers exactly such advice, along with some opining about potential reasons behind audio shilling in the YT video that I've linked below. Enjoy!

 
I long ago abandoned all hope for veracity in audio gear reviews by the mainstream media, so it's always a treat when I cross paths with an industry insider who advises being skeptical of glowing subjective audio gear reviews. Doug Schneider, who has been in the business for 30+ years, offers exactly such advice, along with some opining about potential reasons behind audio shilling in the YT video that I've linked below. Enjoy!


Yup. Known Doug since around the beginning of Soundstage (as an acquaintance) and he’s one of the good guys.

And in fact, having some behind the scenes awareness of how Soundstage operates and their reviewers is one reason why I don’t go in for the “ all the subjective reviewing outfits are a racket.”

While one might be critical of the subjective portion of soundstage reviews, I personally have never seen evidence of a reviewer being a sell-out/shill rather than having an honest enthusiasm for the audio gear.

But there certainly seems to be some shilling in some YouTube reviews (and likely elsewhere in the review industry).

I actually used to even enjoy channels like Jay’s Audio Lab just for the privilege of seeing all the crazy high priced gear and watching an audiophile drive himself crazy down the rabbit hole. But once he started repping brands, consulting, and even selling his own cables he became too much about the hustle and a real turn off.
 
Known Doug since around the beginning of Soundstage (as an acquaintance) and he’s one of the good guys.
Except he really isn't.

I too have known him for more than a decade and thought he was a "good guy." So was happy to see him join ASR.

Alas, he started to claim that we were not qualified to evaluate speaker measurements and hence our reliance on them was erroneous! Naturally we pushed back, only to have him storm out and demand that his account be deleted.

My conclusion was that they were paying NRC to do these measurements as window dressing and that they didn't really understand them themselves, nor did the measurements have anything to do with how the review goes.

He post some nastygram video about us after his departure from what I recall.

So no, he is part of the problem as much as other so called "reviewers. The intent is not to provide reliable information to buyers but be an advocate for companies and advertisers.
 
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Except he really isn't.

I too have known him for more than a decade and though he was a "good guy." So was happy to see him join ASR.

Alas, he started to claim that we were not qualified to evaluate speaker measurements and hence our reliance on them was erroneous! Naturally we pushed back, only to have him storm out and demand that his account be deleted.

My conclusion was that they were paying NRC to do these measurements as window dressing and that they didn't really understand them themselves, nor did the measurements have anything to do with how the review goes.

He post some nastygram video about us after his departure from what I recall.

So no, he is part of the problem as much as other so called "reviewers. The intent is not to provide reliable information to buyers but be an advocate for companies and advertisers.
It's sad what's happened to NRC since Floyd left. It's just a shell of its former self.
 
Yes, I remember there was a bit of a dust up there.

So no, he is part of the problem as much as other so called "reviewers. The intent is not to provide reliable information to buyers but be an advocate for companies and advertisers.

Opinion noted. I disagree. That certainly does not fit with what I’ve known of Doug or what is going on at soundstage. I can understand why his take on your reviews pissed you off, and why you strongly disagree with his critique. But from what I can see they were true clashes of opinion - sincere critiques and they are not born of just “ trying to advocate for companies and advertisers.”

Beyond that I don’t wanna speak for Doug. My opinion is that I’m not fond of all or nothing “ they’re either on our team, checking every box, or they are the enemy” type thinking. Too tribalistic. In the end, not helpful.

On the whole, I think Soundstage does a good job and generally, it seems to me, with integrity.
 
Opinion noted. I disagree. That certainly does not fit with what I’ve known of Doug or what is going on at soundstage. I can understand why his take on your reviews pissed you off, and why you strongly disagree with his critique. But from what I can see they were true clashes of opinion - sincere critiques and they are not born of just “ trying to advocate for companies and advertisers.”
Not at all. He wasn't even talking about my reviews specifically but measurements of speakers in general (including their own presumably):

"Anyone who knows me well knows that I know a lot of the good speaker designers not only on a first-name basis, but also can have frank discussions with any of them, even about the pros and cons of their particular speaker designs. Where I'm going with this is that I've established these contacts before we started measuring and EVERY ONE of those good designers that warned me up front NOT to try to glean too much from the measurements not because of a lack of knowledge about them, but because interpreting and translating those measurements into what we hear is difficult with even the best designers -- and even they don't get it rt. So what you're stepping into is exactly what I was warned to avoid and, 20+ years later, am glad I did avoid it."

You agree with what I bolded?

He goes on to say:

"My point is simple: interpreting is very, very, very hard and manageable by only a handful of people in the world, IMO. And even then, they'd likely turn and say, "Well, why do you just go and listen and tell me what it sounds like instead."

So we should just go and listen as we are not those few people in the world. Now you agree that he puts little value on measurements? Why do they post any if only those handful can understand them?

Anyone taking these positions is anthesis of what we are about, and what science of sound reproduction teaches us. It gives them the ticket to like any product sent to them regardless of measurements. Which is precisely what they need to run their business. As Doug said in the OP video, 99% of their revenue comes from advertising.
 
It's funny how the subjective guys will look at the fact that they sometimes love a speaker even though it has less than stellar measured performance and they interpret that as proving that "measurements can't be trusted, only our ears can be."
 
A lot of subjectivists tries to hide behind an objective facade, but when you look in more details still try to sell their subjective id's as objective truth. This is a prime example of that.

I may be known as a subjectivist by many of you, but i wouldn't push my personal taste (subjective by definition) as an objective fact (except the fact that it's my opinion). And you don't have to be hardcore on the objective side to not be dripping in snake oil i think, but you need to make a big difference between objective data and facts and subjective preference. This guy doesn't and even make false claims, so i'm fully on Amir's side in this.
 
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I was speaking mostly to your claim in which you were divining Doug’s/Soundstage’s “intent.”

“The intent is not to provide reliable information to buyers but be an advocate for companies and advertisers.”

I think ascribing that intent is dubious - it certainly is not born out by any conversation I’ve ever had with Doug behind the scenes, nor generally speaking from the content I read on soundstage.

Where I'm going with this is that I've established these contacts before we started measuring and EVERY ONE of those good designers that warned me up front NOT to try to glean too much from the measurements not because of a lack of knowledge about them, but because interpreting and translating those measurements into what we hear is difficult with even the best designers -- and even they don't get it rt. So what you're stepping into is exactly what I was warned to avoid and, 20+ years later, am glad I did avoid it."

You agree with what I bolded?

From my perspective, I would say that perhaps the language in these particular quotes comes off as a bit exaggerated, but they nonetheless expressed something Doug has said for years: that, while measurements can be informative, it can be very difficult to predict precisely all the subjective effects of the many different ways loudspeakers can measure. While you might find some loudspeaker designers who will claim they can perfectly predict the sound of every loudspeaker from a suite of measurements, from what I’ve seen that’s quite a rare claim. Doug has talked to a great many designers who say that even after they’ve carefully designed a speaker and measured there can still be surprises in the subjective assessment. And I’ve seen many loudspeaker designers in interviews saying that over the years.

And in fact, in some of your speaker reviews have noted the occasional bit of surprise yourself given the measurements “ didn’t sound as bad as I was expecting” and that kind of thing.

So I don’t really see how at least a charitable reading of Doug’s main point is particularly controversial. And I say “charitable reading”because I don’t think it’s helpful to play
“ gotcha” by focussing on certain statements that can be read in one way, rather than taking a wider view of what somebody has generally done and advocated.

"My point is simple: interpreting is very, very, very hard and manageable by only a handful of people in the world, IMO. And even then, they'd likely turn and say, "Well, why do you just go and listen and tell me what it sounds like instead."

So we should just go and listen as we are not those few people in the world. Now you agree that he puts little value on measurements? Why do they post any if only those handful can understand them?

I agree that you could read those bolded parts in the almost measurement-nihilistic way you’ve interpreted them.

But I don’t believe that interpretation reflects the wider context of how Doug and Soundstage have viewed and promoted measurements. They clearly viewed them as important and informative, which is why they long ago went through the trouble of bringing speakers to the NRC to begin with. I’m not going to reveal private conversations except to say that Doug has very clearly appealed to and placed importance on measurements when we’ve been discussing certain gear.

Doug has in interviews said that he doesn’t think somebody evaluating a loudspeaker should see the measurements first because of how they can bias the expectations. That’s why none of the reviewers see the measure measurements before hand.

And he has said, for instance, in his conversation with the speaker designer for axiom speakers - where they discuss the importance of measurements, etc. And blind testing - that he views the listening to the product is important, as well as the measurements, and his own view is to take both into consideration in terms of getting information from the review.

Further, not only has soundstage been producing and advocating for speaker measurements long before ASR or Erin came along, Doug has also been defending the relevance of blind testing for many years.
He was telling people about Toole and Harman et al long before this website showed up.

An example, from one of his articles on blind testing:


“I’m biased toward blind listening tests because I know they work. I’ve participated in blind listening tests at the NRC, as well as at some of the manufacturers mentioned above. I and some reviewers have also set up blind experiments in my listening room to help us assess the performance of certain products. I find blind listening actually easier than sighted listening because I don’t have to concern myself with anything about the product other than its sound. Blind listening allows me to better focus on that sound. What’s more, there’s rarely a case where I can’t hear differences with the sound, which runs counter to Harley’s argument that blind testing distorts the listening process.”

Doug ends that article by pointing out:

“The downside: Although I believe in blind testing and the good it can bring, it’s not always practical to do, which is why you don’t see much of it in SoundStage! Network reviews. Next month, I’ll talk about the challenges involved in actually conducting blind tests, and what we’re attempting to do to overcome those challenges so that we can institute more such tests for future GoodSound! reviews”

The follow up article on blind testing here:


Now it may have ultimately transpired that they couldn’t make a significant amount of blind testing practical or viable for soundstage (especially given the number of writers they employ).

But that can hardly be a major strike against them: virtually NOBODY is doing blind testing, especially for loudspeakers, in audio reviews at this point. That includes Erin. that includes ASR. Doug is right that there are clearly real challenges to overcome, especially in regards to blind testing loudspeakers.

So what I’m trying to say with all this is to bring some perspective. Can you find some things Doug has said in order to put them in your “Black Hats” category? Sure if that’s what you’re looking for.

But in the big picture, we are talking about somebody who has been advocating for the relevance of measurements and even blind testing for decades, and well before ASR was a glint in anybody’s eye.

And taking the stance that his position is “the anthesis” of what ASR is about, is to me edging into the narcissism of small differences.

It starts to look like purity testing, in-group out-group attitudes, and even acquires the whiff of personal/professional competition/turf protection. (See how delving in to motivation rarely seems to go in a good direction?)

Even if Doug or soundstage doesn’t tick every single box the way an ASR member would do things, I think maintaining perspective shows that it’s silly to cast Doug as one of the “bad guys” in high end audio.
 
From my perspective, I would say that perhaps the language in these particular quotes comes off as a bit exaggerated, but they nonetheless expressed something Doug has said for years: that, while measurements can be informative, it can be very difficult to predict precisely all the subjective effects of the many different ways loudspeakers can measure.
You are a universe away from what he said. He would still be here and a happy member if that is what he had said as no one here has remotely said measurements precisely predict everything in a speaker. You can't put words like this in his mouth. I quoted what he said. He was chastising all of us for looking at measurements and drawing any conclusions. His claim was that we are not qualified to do such a thing to begin with.

But I don’t believe that interpretation reflects the wider context of how Doug and Soundstage have viewed and promoted measurements. They clearly viewed them as important and informative, which is why they long ago went through the trouble of bringing speakers to the NRC to begin with.
Again, no. If they are informative he would not have said only a speaker designer born to a virgin on a tropical island could maybe interpret them.

I think he was copying what stereophile has been doing with measurements following subjective reviews. That, he thinks is important. What the measurements say about a speaker, not so much. They write a check to NRC, get a report, and post some hard to read small graphs at the end of the review.

Doug ends that article by pointing out:

“The downside: Although I believe in blind testing and the good it can bring, it’s not always practical to do, which is why you don’t see much of it in SoundStage! Network reviews.
In other words, he talks the talk, but he doesn't walk the walk. In their book, it is never practical to do, yet despite what you quoted from him, he trusts their subjective reviews fully.

But that can hardly be a major strike against them: virtually NOBODY is doing blind testing, especially for loudspeakers, in audio reviews at this point.
Then best to rely on measurements to tell most of the story as I do. Don't badmouth them and try to convince people that they are hardly useful, but some subjective review based on loaned gear from a company as the cornerstone of their reviews.

To be fair to him, he is not the extreme example of such reviewers. Those people would pay to NOT measure their devices! But still, anyone who thinks we are a bunch of unqualified idiots for measuring speakers and interpreting the same, is no friend of objectivity, or audio science.
 
Really, there is no business model that works for a fully ad-supported online magazine, relying expensive equipment to be loaned to them, to operate as we do. So much of high-end is poorly designed that such an entity would self destruct. The only solution is to have a small foot in the other camp as to not come across as extreme. I am happy that they do measure -- for whatever motivation -- but let's not kid ourselves and believe their righteous speeches in the OP video.

To some extent, we are pushing them to keep the measurements alive as we have sharply increased the number of customers who care about them. So they keep doing it, while giving it backhanded compliments as to not upset the applecart.
 
This quote gets me: "Blind listening allows me to better focus on that sound. What’s more, there’s rarely a case where I can’t hear differences with the sound, which runs counter to Harley’s argument that blind testing distorts the listening process."

You know he has hardly performed any blind tests outside of speakers to make such a claim. Anyone who has done a modicum of blind testing of electronics would say that in many instances these differences are difficult to impossible to hear. Not the other way around.

It is the typical claims with no back up. Saying he gets an A on his math exam but with no report card. The report card we do have shows such abilities don't exist even with speakers:

index.php
 
Googling Schneider and ASR shows one of the disagreements to to be about this speaker:

https://www.audiosciencereview.com/...le-borea-br03-review-bookshelf-speaker.21739/
https://www.erinsaudiocorner.com/loudspeakers/triangle_br03/

He, on the contrary, had a positive impression.

He seems to respect Brent Butterworth a lot, from other articles and commentary.

I always appreciated Soundstage for the reviews with measurements. Same with Stereophile. The rest of the content I could do without.
Schneider's review: https://www.soundstagehifi.com/inde...ea-br03-loudspeaker-sounds-mostly-spectacular

Measurements: https://www.soundstagenetwork.com/i...&catid=77:loudspeaker-measurements&Itemid=153
 
I was speaking mostly to your claim in which you were divining Doug’s/Soundstage’s “intent.”

“The intent is not to provide reliable information to buyers but be an advocate for companies and advertisers.”

I think ascribing that intent is dubious - it certainly is not born out by any conversation I’ve ever had with Doug behind the scenes, nor generally speaking from the content I read on soundstage.
For a short time i was on the ' inside ' of the so called high end audio business.

Iv observed distributors having conversations with magazine editors about ' review ' approval. I also had a front row seat to all the brand protectionism and blatant corruption that surrounds advertising in those kind of mags.

Its a very small world, with little to no objectivity and a whole lot of ' favours ' flying around at the expense of the potential consumer.

I saw enough to make me belive the problems were industry wide , with absolutely no integrity on show whatsoever.

Maybe Doug and soundstage are different, but I now set a high bar before I belive anything written in Mags and by so called reviewers , nothing iv read here comes close to tipping over that threshold.

As cynical as it may seem to some , what Amirm has quoted above tells me all I need to know .
 
Yup just a business, they are not a public service, it’s only about revenue.
Keith
 
You are a universe away from what he said. He would still be here and a happy member if that is what he had said as no one here has remotely said measurements precisely predict everything in a speaker. You can't put words like this in his mouth. I quoted what he said.

As I said, you are selecting some quotes and arriving the least charitable interpretation possible; an interpretation that wouldn’t even make sense IF you looked at the wider set of evidence in terms of Doug’s view on measurements.

Again, no. If they are informative he would not have said only a speaker designer born to a virgin on a tropical island could maybe interpret them.

Which is clearly not Doug’s view if you actually cared to understand it rather than look for a way of skewering him.

Here is a video of Doug talking about the importance of measurements for audiophiles and obviously sound stage readers:

Why hi-fi measurements matter…


Snippets From the video (AI translated the audio. I’m not going to fix every typo)

Hi, my name is Doug Schneider. Welcome to the 10th episode of Real Hi fi, where I'm just going to scratch the surface on a topic I think, is really important. That's measurements and why they matter.


And these days on the internet, you can find a number of reviewers who will tell you that measurements are meaningless. They don't matter to you, as the reader or the viewer. And this is far from the truth. And in fact, is something I addressed on Soundstage. Hi fi in April, where I gave four reasons behind why. I believe these reviewers are saying these things of those four reasons. I think the main one is ignorance.



0:51
They simply don't understand the measurements, and seem unwilling to learn them. And this is really unfortunate because they're taking their lack of knowledge on the subject and putting that on to you. The reader, the viewer, in turn, giving you far less information than they should, and they're actually doing a great disservice actually, an insult to all those people who have done phenomenal work over the decades, correlating measurements with what we hear.


Now, I'm not going to be the one who tells you that measurements can tell you the whole story, because they can't. And that's what these reviewers always fall back on. They say, well, if measurements can't tell you everything, then throw them all away. They're garbage, that's basically throwing out the baby with, the bath water.



1:37
They can do better than that, if they think a little harder, because the measurements can correlate with what we hear, and also validate what we hear, as far as correlating and validating. Go, let's now talk about the paradigm founder series 100f. You can find the review on Soundstage, high five. Now, I was about a month behind with the review, because we always do our listening before the measuring.




1:58
And I had to get the listening done before I could take it to the Anacola chamber to measure the speaker. But, when the measurements came out, I was shocked how well they correlated with what I heard, what's more. Our measurements lined up quite nicely with paradigms own claims, what they put in their spec sheet. And this is an important part of doing measurements.


How To Measure Products In The Anti Measurement Crowd



2:17
That the anti measurement crowd doesn't seem to get, if someone's not validating manufacturer's own claims, who's to keep them from lying with paradigms, measurement claims, matching hours, that speaks well for the information that paradigm is putting out there. But that's not always the case. You don't know how many times in the last 20, some years of measuring products, where manufacturers claims didn't hold up when we measured their products.




2:43
And for that reason, alone, it's worthwhile measuring products. As one manufacturer, once said, to me, you doing measurements keeps us honest. Now, insofar as correlating what was heard with what was measured, I could go on and on and on with many examples.
But let me just point out a few, the deep ample bass that I highlighted in the review, that's there in the frequency response charts, as is the general neutrality across the audio band, just look at the on and off axis responses. The tremendous clarity, the speaker has, look how low the distortion is, in those charts, the ability to play loud without strain, that's in there. In deviation from linearity, those charts, it's all there.



What Is The Difference Between Measurements And Reviews?

3:20
If you know what to look for, that's the thing, though, you have to be able to interpret the measurements to really understand what they mean. And not everybody can, nor does everybody want to. And that's fine. But I guess I want to get across two messages. One is to consumers reading or viewing product reviews Know that measurements matter. And they help to tell a more complete story about the product under review. The other is, to the reviewers, actively disparaging measurements. I hope, before you do that, you've already taken the time to learn a thing, or two, you

———————————————-


So that clearly supports the attitude towards measurements that I was ascribing to Doug.
Your concluding that Doug thinks that interpreting measurements of loudspeakers abstruse they are functionally useless to readers and even to the vast majority of loudspeaker designers themselves, was always going to be ridiculous. It just would not make sense of what Doug has said elsewhere, and in the effort sounds stage has gone to provide measurements. And if Doug thought they were that impossible to or useless to interpret he wouldn’t sit there interpreting some of the measurements in the video. And it’s clearly implicit in what he says in the video that the reader, if they care to, can learn to interpret the measurements as well to a useful degree.

Doug’s position is that, while it is very difficult to always perfectly predict the subjective impressions of loudspeaker from the measurements, THAT should not be an excuse to throw the baby out with the bathwater and conclude that measurements aren’t important and can’t be very informative. He’s literally railing against the very interpretation you made of the quotes you keep citing, as if he really thinks measurements are effectively useless and only informal listening can be informative.
He’s not throwing the baby out with the bathwater like you claim: he’s doing his best by his own lights to balance the relevance of listening impressions and measurements.

Yes, soundstage has to keep afloat via advertisements. But I don’t see that undermining Doug being honest in his own personal view about how the relevance of measurements and informal listening (as well as blind listening) can fit together. It doesn’t argue that Soundstage is just using measurements as gloss, rather than this springing from real convictions of its editor.
 
For a short time i was on the ' inside ' of the so called high end audio business.

Iv observed distributors having conversations with magazine editors about ' review ' approval. I also had a front row seat to all the brand protectionism and blatant corruption that surrounds advertising in those kind of mags.

Its a very small world, with little to no objectivity and a whole lot of ' favours ' flying around at the expense of the potential consumer.

I saw enough to make me belive the problems were industry wide , with absolutely no integrity on show whatsoever.

Yes I’ve said before that our personal experiences can colour or inform our view of this in terms of how cynical we might be on these matters.

I’ve had my experience and it informs my view; and you’ve had yours. I’m certainly not going to deny whatever you saw.

There are some shenanigans in the industry to be sure. And some bad faith. But I’ve been aware of too many good faith actors in the business also, to make me want to become fully cynical and paint everybody with the same brush.
 
So that clearly supports the attitude towards measurements that I was ascribing to Doug.
As I said, he talks the talk, but doesn't walk the walk. When it came down to it, right here in our faces, he claimed that none of us are qualified to read the measurements. It is very convenient talking point. You avoid any criticism of the product based on measurements as the reader not being qualified to interpret them.

It is the old thing of keeping your friends close, and your enemies closer. Put some tiny charts that are hard to read on your site, claim you value measurements, but in reality, post whatever you want as a subjectivist.

Let's look at simple proof point. I searched for a review he had written and this is the first one that showed up: https://www.soundstagehifi.com/index.php/equipment-reviews/1640-klh-model-five-loudspeakers

Go ahead and read it. There is zero reference to any measurements whatsoever! It is a pure subjectivist review. The only mention is that the measurements from NRC are available at a link. Here is the conclusion:

"Conclusion

I’ll tell you straight up that I didn’t have high hopes for the KLH Model Fives when the pair first arrived—I thought they might exhibit more style than sonic substance. I also wondered how well a loudspeaker based on some old design ideas could perform when held up to modern-day standards—and if it was a good idea to start with such a blueprint.

But after living with a pair of Fives for many months, I can confidently say that those worries were unfounded—the Model Five sounds fantastic and is competitive with speakers up to and somewhat beyond its price. Granted, I would’ve liked to have heard a little more refinement in the top end of the treble, but I have nothing but praise for the clarity of the midrange, the robustness of the middle and upper bass, and the voicing across the entire frequency range.

In summary, if you bought a pair of Model Fives for their looks, you’d get the bonus of great sound. But if you’re out shopping for great sound, you shouldn’t overlook the Fives just because of their appearance. This is a case where old school and cutting edge have combined to create something that’s truly special—and at a very reasonable price. KLH finally seems to be on the right track with the Model Five—and I hope there’s more to come.
"

There is no indication that the measurements played any role in his conclusion. Instead, we read the typical nonsense like "refinement in the top end of treble" likely because this is not an expensive enough speaker for them ($2000).

So I ask again, why post measurements when he does not in any way incorporate it in his review?
 
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