Jim Taylor
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With all due respect, it does not. I did not mean to doubt that skilled salesman and communicators can sell whatever product would not stand a controlled test. But i was referring to a not so hypothetical scenario in which a loudspeaker model superior from engineering perspective is subjectively preferred in a controlled test with great certainty, while a technically inferior model by a competitor is greatly preferred under field conditions, i.e. a sighted test, hence leading to a market dominance of the latter.
Three decades of B&W is a bright example of this happening. They made some pretty solidly engineered products in the 1990s, to a certain degree following Dr. Toole´s standards, and eventually switched to a deliberately kinked, effect-laden ´house sound´ in some generations released in the last 25 years. While taking the market by storm particularly with dealerships offering comparison tests to their customers, they were found to be greatly inferior in controlled tests undertaken by Dr. Toole´s successors at the same time, if I understood Amir's and Dr. Olive´s data correctly.
Why is that so?
To me, Dr. Toole's statement quite clearly provides an answer to your question. Perhaps I should also have bolded the words, "human nature". Your question then becomes, "Why does human nature favor non-neutral speakers under field conditions?".
I think that bias explains this quite well. In the short term, auditory bias in humans favors the obvious. For instance ... if we were walking through the woods, our brain is constantly filtering sounds to identify those which are most obvious. It is not because those sounds identify that which is most dangerous, but because those sounds identify that which is potentially most dangerous.
For that bias to be effective, it must control us rather than we control it. Rational thought cannot implement reactions quickly enough to save our lives in dangerous situations.
Nor can rational thought clearly tally the odds of a danger/no danger quality in situations of great immediacy.
Bias therefore steps in and provides us with a determination that may be wrong upon further reflection, but sufficed to favor our survival at the time.
Let's re-examine that walk in the woods. If you were to take microphones along with you, record the sounds during this walk, and play them back, you'd notice that the recordings would sound significantly different from your subjective memory. That's because your memories, as well as the initial auditory assessment, are controlled completely by bias. Instruments are not.
The first ten words of Dr. Tole's paragraph are, "Meanwhile, audiophiles trust their ears and that is a problem ...". If I were to change one word, making that statement into, "Meanwhile, audiophiles trust their biases, and that is a problem ...", would it clarify things for you?
And yes, I realize that my statement that "auditory bias favors the obvious" can be interpreted as, "Audiophiles favor the obvious." I believe that this is correct ... at least under field conditions. After all, most decisions are made under field conditions.
I see no problem here, but perhaps I am a bit thick as to the meaning of your question. Please get back to me on this.
p.s. - I had originally bolded the last sentence in Dr. Toole's paragraph. That was not because it was more important, but because I saw it as a synopsis. The whole paragraph is important, and I see it as a succinct explanation of a very important problem in audio.
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