There are a lot of examples. Are you being deliberately obtuse?
No, I would really like to know which example of a successful mass-market product you mean.
I did not mean to sound anyhow hostile or rude, and I think Dr. Toole has got the essence of my posting, highlighting that we share the same ideals and express the same frustration about the market. If not, I hereby apologize to him.
Looking back, this is probably the most frustrating fact of all. The fundamental answers were evident in my 1966 experiments, and greatly reinforced with competent anechoic measurements in 1986/86 that visually correlated with double-blind subjective sound quality ratings. The answers were published for all to see, but buried in the Journal of the Audio Engineering Society, not being discussed in real time on an Internet forum or presented in lectures on YouTube. The means of communication were primitive, and the world was slow to realize that the research existed.
We totally agree on the outcome of this process and the potential for frustration to any competent engineer it would pose. Admittingly I was too young to really follow the publication history you are mentioning, but I am aware of many examples of printed publications, interviews and articles by manufacturers from the 1970s and 1980s whom I would see in line with your position. You might be aware of what Karl Breh was doing at the time, for example, so I don't think it was really a secret which parameters were defining sound quality and which rather not.
From how I understand it, something started changing audio-related in the 1990s, making a lot of people more or less deliberately walk away from solid engineering and scientific findings. This not only led to a vast number of transducers which we both would find questionable, it also gave way to a lot of pretty unfounded beliefs among audiophiles, which are frequently discussed in any of the ´Snake oil´ threads on this board.
It was obvious to me and others, that sales did not correlate well with sound quality.
When you mentioned your research on double blind testing of sound quality, I already wondered, why? Maybe this sounds like a very naive marketing perspective, but I would expect products showing high preference levels with some significance in controlled tests, to be equally successful in laymen's tests hence selling successfully.
I see you only recently joined this forum, but surely you have become aware of the obvious trend within the industry - at least the parts of it that respect science and competent engineering. The answer is of course, Yes.
I have been following the forum prior to registering, and had some discussions with Amir on another board, so I am aware of these tendencies. And although I fully support the idea of science and competent engineering, I have my doubts that even a noticeable, increasing minority of the market is really following.
From my perspective it was interesting to see how science was accepted among the Harman brands - some jumped at the new guidance, while others were more attached to the power of marketing to move product. The automobile engineers associated with our automotive audio business respected the science and that business grew dramatically, expanding into virtually all automobile services other than the drivetrain itself.
Thanks for your insides. That is really interesting to me, as I myself recently bought a new premium car equipped with a Harman-provenance sound system which obviously had been tuned not following the science you are mentioning (really way too much bass).
Their products may or may not be in the minds of everyday audio enthusiasts, but they exist. Both facts and unsubstantiated marketing claims are in the faces of consumers, and time will tell which is the more powerful motivator for purchasers.
Never meant to doubt the existence of competently engineered loudspeakers, and I might want to add several more manufacturers who have done amazing things in the last 20 years. Nevertheless I have my doubts that these represent a majority of the audio market or have gained market share in recent years since there is more of a public discussion on measurements, science and competent engineering.
In contrary, I have the impression that my car system´s tonality is rather a typical example of the direction the successful mass-market audio products seemingly follow these days. Whenever I meet people who buy a new car with premium sound, portable speakers, soundbars or headphones, the majority likes really unhealthily boosted bass and prefers products with such tonality. Lots of Harman brands among those products, btw.
We want to believe that what we think we hear at the moment is an absolute truth. Opinions matter more than facts." Add in some good marketing, a persuasive salesman and memories of forum chatter and opinions can take many forms only loosely connected to the sound actually heard. Anything can be sold in the absence of a controlled, blind, listening test or a belief in measurements.
I am fully aware that such mechanisms are at play with a whole lot of audio purchases, and a lot of people buy things which would not stand a double blind test.
On the other hand, if controlled tests are mainly about subjective preference, I would expect the products succeeding in such environment, also to be preferred under sighted conditions typically found in living rooms and at dealerships, at least in the majority of cases. Even if conditions are non-ideal and listeners are biased this or that way, why wouldn't they choose the very same speaker as best-sounding they had preferred under controlled conditions? It is kind of counterintuitive to me assuming the majority would buy speakers they would not prefer.