Me thinks, the announcement that technically perfect sound reproduction through research is finally coming and that the ´only thing left to do is educating the public´ on good vs, bad sound or solid engineering vs. myths, is not really new. Rather like 50+ years old, maybe dating back to your first experiments.
Looking back, this is probably the most frustrating fact of all. The fundamental answers were evident in my 1966 experiments, and greatly reinforced with competent anechoic measurements in 1986/86 that visually correlated with double-blind subjective sound quality ratings. The answers were published for all to see, but buried in the Journal of the Audio Engineering Society, not being discussed in real time on an Internet forum or presented in lectures on YouTube. The means of communication were primitive, and the world was slow to realize that the research existed.
Then come the matters of belief, scarce measurements, and marketing. Back then loudspeaker design was a blend of art, craft and engineering, with "golden ears" playing a role, and only a small percentage of those designing loudspeakers read the journals. To this day, I explain decades old science to people who are surprised that it existed. Manufacturing loudspeakers is a business, and businesses must make profit to survive, and that relates directly to sales. It was obvious to me and others, that sales did not correlate well with sound quality. Some consumers might have thought they were looking for sonic perfection, others responded to "excitement" in sound, and still others just wanted it loud. These customers still exist, but satisfying their desires can now be delivered by the same (timbrally neutral) product + tone controls or an equalizer.
When I transitioned from being a full-time research scientist at the NRCC to being a corporate officer of a $500M audio corporation in 1991 it was a dramatic change. Harman had several consumer and pro audio brands, like JBL, Infinity, Mark Levinson, Lexicon, Crown acquired over the years, and Revel which was created while I was there. Each brand operated somewhat separately, with brand managers, marketing staff, and design engineers sharing corporate facilities. I set up a research group to continue the NRCC work for which I had been hired, and (amazingly) we were permitted to publish the research results - educating our competitors (who have learned well) - a rising tide lifts all boats.
From my perspective it was interesting to see how science was accepted among the Harman brands - some jumped at the new guidance, while others were more attached to the power of marketing to move product. The automobile engineers associated with our automotive audio business respected the science and that business grew dramatically, expanding into virtually all automobile services other than the drivetrain itself. It is now about 75% of a $7B business. Meanwhile, consumer audio plodded on, with the engineers adopting the latest knowledge and technology, only to find too often that the product may or may not sell well - for totally business management and marketing reasons. Consumers cannot differentiate between canny BS and facts, and subjective evaluations on a sales floor or at an audio show are not trustworthy experiences. Not all Harman products met our "standards", especially as the company developed off-shore design and manufacturing capabilities. In some locations attitudes towards science were decades old and my role expanded to giving tutorials on the science of audio. As forum members may have noted, it still goes on

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You said: "I don't know a single example of a speaker being successful just for sounding neutral and showing ideal measurements. Do you?"
I see you only recently joined this forum, but surely you have become aware of the obvious trend within the industry - at least the parts of it that respect science and competent engineering. The answer is of course, Yes.
Thinking back the first were startup Canadian manufacturers who were attracted to me and the NRC for what was offered to them by their government: knowledge and acoustical measurement facilities. In the '80s PSB, Paradigm, Axiom Energy, Mirage and several other branded loudspeakers were designed using NRCC facilities I had created for the research. From the outset their products were technically as good as or better than their international competition, which dealers and distributors realized when they toured our facilities and experienced double-blind listening tests. The results of such tests were published in the then well respected Canadian audio magazines. Some examples of these early reviews, showing measurements can be found in the website material for the 4th edition. They sold well and as a result the companies grew and prospered. Anechoic measurements of several of their products are in my books, all very respectable for the time. PSB continues to design products using the NRCC facilities while Paradigm and Axiom built their own anechoic and listening facilities. All respect the contribution of the National Research Council of Canada on their websites.
Another that comes to mind was Genelec. Ilpo Martikainen owned the company, designed the loudspeakers, and we started meeting at AES conventions in the '80s when I delivered my first papers. We connected regularly, each time Ilpo would take me aside, close the door of their demo suite and we would listen through all of his products from the smallest to the largest, demonstrating how similar and how good they sounded - as was confirmed by anechoic measurements. Genelec was one of the first manufacturers to publish honest anechoic data on its products, from which it was clear that they were competently engineered. Meanwhile, most other pro monitor manufacturers relied on "you can trust us, we're professionals" approach. Genelec is now among the ones to beat when it comes to accurate sound reproduction.
There are now several others who unashamedly display comprehensive anechoic data including spinoramas, KEF, Dutch and Dutch, Theory and a growing list of others who believe that displaying facts has value and virtue. Their products may or may not be in the minds of everyday audio enthusiasts, but they exist. Both facts and unsubstantiated marketing claims are in the faces of consumers, and time will tell which is the more powerful motivator for purchasers.
Meanwhile, audiophiles trust their ears and that is a problem, because subjective evaluations, opinions, about sound quality are not trustworthy under normal listening conditions. I posted this earlier in an ASR forum: " the real "weak link"in audio is human nature. We want to believe that what we think we hear at the moment is an absolute truth. Opinions matter more than facts." Add in some good marketing, a persuasive salesman and memories of forum chatter and opinions can take many forms only loosely connected to the sound actually heard. Anything can be sold in the absence of a controlled, blind, listening test or a belief in measurements.
Listening habits have changed. My own have changed. I rarely now listen in the stereo triangle, although I have one. Most of the music I enjoy, and I do enjoy it, is background music, delivered throughout our home using a combination of superb floor standers and well designed smart speakers, all of which deliver near enough to neutral timbre that the music is communicated, but lacking the soundstage and imaging. My imagination seems to fill in the blanks. I listen through noise cancelling headphones when travelling and occasionally at home when I don't wish to pollute the space with my musical choices of the moment or podcasts. The home theater is used daily for (depressing) news and (escapist) movies and streaming, with multichannel audio accompaniment with multiple subs. Nowhere in these experiences are resonances an apparent distraction - because all the manufacturers cared. For which thanks.
So, whether it is necessary or not, whether it benefits sales or not, whether the customer even knows it exists or not, many significant manufacturers have adopted good looking spinormas as their performance target. Some portables add too much bass, probably as differentiation, or acknowledging that playback may be outdoors or at low sound levels. But most of these devices have apps that allow tone controls or EQ. I have experienced TV sound bars that are impressively good for watching movies on a standard flat screen in a small room or even listening to music. I was in a friend's home recently, and the low level background music came from a fist-sized portable, sitting on the counter. It wasn't impressive, but it wasn't offensive either, being well balanced and resonance free, although bass limited and mono. It served a purpose very well. Over most of my lifetime, such acoustical performance was impossible.
It is a better audio world out there.