I said the ZA3 plays louder, I didn't say I preferred it because it played louder. I prefer it because I find it sharper in the mid and high range and that is a nice fit with my speaker, and I find the A7 is more rolled-off, more layback, with a less pronounced soundstage.
The a7 has more body and thats what the za3 is missing. The hype on YouTube is just as big for the A7 as it is for the ZA3.
You guys make me laugh when you say there's no perceptible difference without even having heard it, when there's a clear and obvious difference here in my living room. Of course after a glass of wine or if im tired or whatever i would maybe prefer the A7, because exatcly maybe im tired of hearing the za3 and vice versa because the sound is different and they both dont sound the same at all.