@Altair I was just about to post the same. Sorry. Integrators make huge margins on kit, that's a huge incentive to write absolute nonsense like:
the comparison between artificial and natural sound can’t be made, and that measurements alone are not an indicator of quality. I would be questioning the value proposition (besides having bling kit with low depreciation) and demand a blind listening test. Sighted listening tests will not be valid.
But, I love the room design and look forward to seeing build take shape.