I was excited by Impossible Burger for about a year, but the smell while cooking was too much like meat for my meat-averse wife. Between the cost and the variable availability, I pretty much gave up on that variety of faux meat. Gail goes for butter and cheese, otherwise is mostly vegan and eats some plant-based meat substitutes. I'm not really a vegetarian but want to keep the Mrs. happy,. As real chicken doesn't disturb me, I continue to eat it, so this new product doesn't appeal to me, Chicken doesn't have the environmental impact of beef, but just in case anyone's interested, rabbit has less environmental impact than chicken. The carbon footprint of a Big Mac is just atrocious.
BTW, didja notice that Soylent Green is set in 2022?