listening bias

I'm a bit of linguistic nerd and I have been noting how the the words used in the branding/marketing seem to align way too perfectly with what people claim to hear. The most glaring example is with ESS Sabre line of chips. First the name of the company already has an SS, what invokes an idea...

This graphic is helpful to understand the types of biases to which our minds subject us when we listen to music or do anything else. Which of these biases or categories of miscerception are most prevalent among audiophiles? Can we ever escape our own minds or can we merely be aware...