One can't help but think they are going after JBL's segment in the prosumer market. JBL's LSR 3-series was their biggest volume seller and this active studio monitor is offering very similar setup and manufacturing design traits. Kali Audio's $149 LP-6 seems to be starting with the same...
I figure it might be handy to corral some Unison information.
Dirac's page: https://www.dirac.com/unison/
The deep dive white paper: http://diracdocs.com/ISEAT15_Brannmark_Sternad.pdf
Highlight from a different pdf...