The smaller boutique brands (e. B&K) have gone out of business or left the market (e.g Adcom), mostly because you need an expensive team of people to implement the “stickers” so many consumers care about. Each sticker costs money to design the functionality and royalty to the patent holder. Just look at the issues Emotiva is having with implementing Dirac.My bigger concern is that too many seemingly competing companies belong to the same holding, reducing real competition much more than one thinks.
I’m believe there is a market for a “sport” series of AVRs [think of the Honda Civic Type R or the Toyota Camry TRD), where you pay for performance but get less features. And I don’t think it would be overly expensive to implement.
Take a Yamaha RX-A3080 for example. It costs $2,199. Jack the price to $2,999 and remove: MusicCast, DTS-X, 3 HDMI inputs, multi-zones, Bluetooth, Airplay, Voice control). Then make some improvements to the DAC, better amplification and, just like Epson does with their pro-series projectors, QC important parts for variance in production and hand pick the best performing units for this product.
Edit: I almost forgot the most important part. The new name is “RX-A3080 Premium”
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