It doesn't have to.
I don't do AB. Hate it. Don't even know how I got to Silver in the Philips Golden Ear Challenge... Must have been mad. Awful tune.
AB is for spot-the-difference (quick) comparison, not for observational assessment (where one listen for problems over a long period, those one is acquanted with). Different goals.
By the way, I shortlist equipment from measured performance, buy used then live with for a while and keep or pass along depending on shortcomings, so I'm not really worried about bias. Budget restraints help me to be more selective and cautious. I don't waste money on cables.
It’s perfectly fine for you do your personal evaluation whichever way works for you. It’s a completely different story if you use the results of such evaluations as a review to share with others. In the interest of not fooling anyone else, such reviews should be done blind.