Me my point was more, if you get in this business with the idea that you will be able to compete with the pricing of the Asian big guns, you shouldn't start the business, stop right there, maybe you'll get the break and be able to turn big volumes and make the home run, and it's great when that happens, but for everybody else yes, it's a matter of doing what they are passionate about, staying small, cut the middle man, do as much as you can yourself and you may be able to pay the rent, but compete in price, you need to have huge backing, involve massive investment and have something revolutionary that everybody will want. The problem is, there's nothing revolutionary in consumer audio, they are all little guys doing products that are more or less doing the same thing, DAC, amps, speakers, what else can you do really in this business. Personally I am happy that we have smaller players, If the only valid way of doing this is to be big enough to compete in pricing, none of these small brands would survive and we'd be left with just a handful of companies dominating the market, because you simply can't be as cheap as they do in China, the numbers don't add up.