Serge Smirnoff
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- Dec 7, 2019
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So, we, audio consumers, have a problem. Audio manufacturers know much more about real performance of their products than consumers. This, along with absence of clear audio metric motivates manufacturers to sell normal audio products as exceptional ones (profit). Most of the "work" then is done by marketing departments, which are very active now on various forums (headfi as an example) where they actually maintain some “safe” level of misinformation of their customers, participating in customers' layman technical discussions based on misconceptions. In other words manufacturers learned to form/control the DEMAND as well. Resulting prices on the audio market are no longer the result of consensus between demand and supply - they are dictated/controlled by the supply side. Customers have no impact on what is manufactured and how because they are misinformed and can not send clear signal to the supply side. That is called manufacturer-driven market. [my article about this from 2007 - http://soundexpert.org/articles/-/blogs/the-1st-of-april-audiophiles-day]Here is the problem... there is no 'we'. There are many we. All of them ask (not demand) different things from manufacturers and some of them are happy to oblige. Some manufacturers cater for audiophools, others for audiophiles, others like to play the measurement game and yet others follow their own path, often supported by enough sales.
I propose a solution for this problem.
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