Folks, let me provide some perspective here.
I wouldn't be able to make that box and ship it empty to you all at that price and still stay in business! If one of you thinks you can, then you should go and start your own business. It takes countless hours of mechanical design, coordination with asian manufacturer, paying for tooling and prototyping to get there. I know because Alan sent me early prototypes that had to be scrapped due to mistakes in manufacturing.
If he sells 100 of these and all of it is profit, that is $40,000. He could make that money working at a normal high-tech job as he already does without dealing with the grief of getting into audio business.
I think he is doing this because he loves audio and likes a more unique product than exists today. In this case it is performance at the top tier of Chinese but with support, forum participation, very high fit and finish of the case, etc. I have lost track of how many times I have recommended a Chinese product and be told they don't want to order things from China, deal with language issues, etc.
I think there is a great market for identical product at $200. Which one of you wants to deliver that? I sure as heck know I won't.
And I certainly would not suggest Alan go there either, lest he wants to subsidize you all buying that gear.
With much higher volume, die casting can be used to bring the cost of the case down but the tooling of that even in China is $50K to $70K. It just not going to happen. So you are stuck with CNC machining a big chunk of aluminum as is done with high-end audio products. Many put the case open at show and brag about that aspect of it and they charge thousands of dollars for their products.
We had a similar situation with Neurochrome HP-1 headphone amplifier and Massdrop THX amp. People keep asking me whether they should spend the extra money on HP-1. My answer is do you want innovative people building HP1 or not? If you do, support that business. That ought to have some value for people.
Finally, wait 'till he has entire suite of products. As I said, he has a unique strategy and approach that might grow on you.
All of this said, yes, it is my damn fault to have trained you all to want the best for next to no money.
I appreciate the drive to get the best possible value and have that bragging medal. So sure, this product is priced too high in that respect. The reaction though should be ignore, than pounding on Alan on why he charges a few hundred dollars for hand built products.